SWOT analysis of Tata AIG analyses the brand by its strengths, weaknesses, opportunities & threats. In Tata AIG SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tata AIG to benchmark its business & performance as compared to the competitors. Tata AIG is one of the leading brands in the banking & financial services sector.
The article below lists the Tata AIG SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tata AIG SWOT Analysis:
In this article:
For Tata AIG, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Tata AIG looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tata AIG :
1. Customised Insurance Solutions for customers
2. State of Art I.T Infrastructure
3. Products with emphasis on social aspects
4. Global Exposure with Expertise in Asian Markets in over 15 countries
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tata AIG SWOT Analysis:
1. Less penetration in rural areas
2. Small Agent Strength as compared to competitors
3. Cases of fraud agents have caused problems to the brand
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tata AIG SWOT Analysis:
1. Growing rural market
2. Earning Urban Youth
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tata AIG are as mentioned:
1. Global economic crisis
2. Entry of new NBFCs in the sector
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Tata AIG:
1. Bajaj Allianz
2. Sahara Life Insurance
3. Reliance Life Insurance
Hence this concludes the Tata AIG SWOT analysis.
Continue reading more about the brand/company.
Tata AIG Overview | |
---|---|
Parent Company |
Tata Sons & AIA group limited |
Category |
NBFC |
Sector | |
Tagline/ Slogan |
A new look at life; With you always |
USP |
It’s a JV between two of the Biggest brands |
Tata AIG STP | |
Segmentation |
Personal and Group Insurance |
Target Market |
Urban and Rural Investors |
Positioning |
Complete Insurance and financial solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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