Lever Ayush SWOT Analysis, Competitors & USP

SWOT analysis of Lever Ayush analyses the brand by its strengths, weaknesses, opportunities & threats. In Lever Ayush SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lever Ayush to benchmark its business & performance as compared to the competitors. Lever Ayush is one of the leading brands in the FMCG sector.

The article below lists the Lever Ayush SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lever Ayush SWOT Analysis:

SWOT Analysis of Lever Ayush

For Lever Ayush, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lever Ayush Strengths

The strengths of Lever Ayush looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lever Ayush :

1. Products born of the eternal truth of Ayurveda and the proof of performance through modern science
2. Ayush Therapy range is endorsed by AryaVaidya Pharmacy (Coimbatore), one of India’s most reputed houses of Ayurveda
3. Lever Ayush has five categories across health care and personal care range
4. Free from harmful levels of heavy metals like Arsenic, Mercury and Lead; Pesticides and Bacterial contamination

Lever Ayush Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lever Ayush SWOT Analysis:

1. Limited to premium urban centres
2. Intense competition

Lever Ayush Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lever Ayush SWOT Analysis:

1. Lever Ayush was a result of 'Project Millennium', the decade-old exercise undertaken by HUL to identify new business opportunities in the consumer goods segment
2.Creating more awareness of the goodness of Ayurveda towards fighting problems such as blood pressure, diabetes, obesity and heart diseases
3. Can market further on the fact that it is created by HUL and endorsed by Ayurvedic experts

Lever Ayush Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lever Ayush are as mentioned:

1. It is rumored that HUL will exit Ayush, since the model is no longer profitable for the company
2. Franchisee model for centers using the products not successful
3.Only an urban market phenomenon

Lever Ayush Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Lever Ayush:

1.Shahnaz Husain Beauty Products
2.Lakme
3. Ponds

Hence this concludes the Lever Ayush SWOT analysis.

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About Lever Ayush

Lever Ayush Overview
Parent Company	HUL
Category	FMCG
Sector	FMCG
Tagline/ Slogan	Truth of ayurveda proof of science
USP	Ayush is a unique combination of the Truth of Ayurveda with the Proof of Science
Lever Ayush STP
Segmentation	Personal Care & Health Care Products
Target Market	New generation of Indians
Positioning	Through Ayush, the new generation of Indians can rediscover everyday health and vitality through customized Ayurvedic solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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