Coco's Bakery SWOT Analysis, Competitors & USP

SWOT analysis of Coco's Bakery analyses the brand by its strengths, weaknesses, opportunities & threats. In Coco's Bakery SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Coco's Bakery to benchmark its business & performance as compared to the competitors. Coco's Bakery is one of the leading brands in the food & beverages sector.

The article below lists the Coco's Bakery SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Coco's Bakery SWOT Analysis:

SWOT Analysis of Coco's Bakery

For Coco's Bakery, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Coco's Bakery Strengths

The strengths of Coco's Bakery looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Coco's Bakery :

1. Extension of product line towards pies
2. Presence of an online ordering facility
3. Presence of a ‘Reservation’ facility for enabling parties with more than 10 members
4. ‘Gift Cards’ facility enabling people to gift their loved ones

5. Presence of the brand for decades through 100+ stores

6. Presence of a “Gluten-free” list in the menu

7. Separate menu for kids

Coco's Bakery Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Coco's Bakery SWOT Analysis:

1. Low points of differentiation in the menu
2. Not enough branding and marketing exercises
3. Operating only in limited areas in the U.S

Coco's Bakery Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Coco's Bakery SWOT Analysis:

1. Scope for expansion is high with respect to menu and locations
2. Focus more on branding towards kids for attracting families
3. Expand beyond North America

Coco's Bakery Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Coco's Bakery are as mentioned:

1. Stiff competition from competitors offering similar products
2. People moving towards health food products
3. Change in price of raw materials

Coco's Bakery Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Coco's Bakery:

1. Marie Callender’s
2. Bakers Square

3. Atlanta Bread Company

Hence this concludes the Coco's Bakery SWOT analysis.

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About Coco's Bakery

Coco's Bakery Overview
Parent Company	Zensho
Category	Restaurants
Sector	Food & Beverages
Tagline/ Slogan	There is no love sincerer than the love of food
USP	Along with sandwiches and burgers, it offers its own brand of pies
Coco's Bakery STP
Segmentation	People who like to have fast food regularly
Target Market	Middle class and Upper class people
Positioning	Casual dining fast food restaurant offering something extra in the form of pies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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