SWOT analysis of Angel Broking analyses the brand by its strengths, weaknesses, opportunities & threats. In Angel Broking SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Angel Broking to benchmark its business & performance as compared to the competitors. Angel Broking is one of the leading brands in the banking & financial services sector.
The article below lists the Angel Broking SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Angel Broking SWOT Analysis:
In this article:
For Angel Broking, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Angel Broking looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Angel Broking :
1. Innovative range of financial products
2. Known for transparent functioning
3. Innovative I. T solutions for customers
4. Emphasis on building stronger bond with customers
5. Services offered include Equity Trading, Commodities, Portfolio Management Services, Mutual Funds, Life Insurance, IPO, Depository Services, Investment Advisory
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Angel Broking SWOT Analysis:
1. Less penetration in rural areas
2. Indians are mostly conservative and prefer investing in Gold and land
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Angel Broking SWOT Analysis:
1. High purchasing power and people looking to more investment opportunities
2. Growing rural market
3. Earning Urban Youth
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Angel Broking are as mentioned:
1. Stringent Economic measures by Government and RBI
2. Entry of foreign finance firms in Indian Market
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Angel Broking:
1. Sharekhan
2. Indiainfoline (IIFL)
3. Indiabulls
Hence this concludes the Angel Broking SWOT analysis.
Continue reading more about the brand/company.
Angel Broking Overview | |
---|---|
Parent Company |
Angel Group |
Category |
Brokerage Houses, Consumer Financial Services |
Sector | |
Tagline/ Slogan |
Service truly personalized |
USP |
Unique retail-focused stock trading business model |
Angel Broking STP | |
Segmentation |
Brokerage |
Target Market |
Urban and Rural Investors |
Positioning |
Complete Investment and Stock trading Solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Angel Broking. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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