PayPal SWOT Analysis, Competitors & USP

SWOT analysis of PayPal analyses the brand by its strengths, weaknesses, opportunities & threats. In PayPal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PayPal to benchmark its business & performance as compared to the competitors. PayPal is one of the leading brands in the banking & financial services sector.

The article below lists the PayPal SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the PayPal SWOT Analysis:

SWOT Analysis of PayPal

For PayPal, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

PayPal Strengths

The strengths of PayPal looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of PayPal :

1. Highly secured online Infrastructure

2. Available in 24 currencies worldwide
3. Spread over 190 markets all over the world
4. More than 153 million online accounts
5. PayPal presents anti-phishing advice on their website[72] for identifying and reporting phishing.

PayPal Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the PayPal SWOT Analysis:

1.  High exposure to risk and frauds

2. Paypal has faced controversies regarding payment transactions

3. Not to popular in emerging economies where people are conservative for online payments
4. Local restrictions in countries like China, Japan, Taiwan, Brazil, India

PayPal Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in PayPal SWOT Analysis:

1.  Cashless economies
2.  Digital currency

3. Upcoming ecommerce markets

PayPal Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of PayPal are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Hacking and fraud threats

PayPal Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of PayPal:

1.  Google Checkout
2. Moneybookers
3. Wirecard

Hence this concludes the PayPal SWOT analysis.

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About PayPal

PayPal Overview
Parent Company	eBay
Category	Online payment Company, Ecommerce Finance
Sector	Banking & Financial Services
Tagline/ Slogan	The safer way to pay online
USP	Largest market Share
PayPal STP
Segmentation	Online Payment processing
Target Market	Online consumers looking for financial solutions
Positioning	Ecommerce and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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