MasterCard SWOT Analysis, Competitors & USP
SWOT analysis of MasterCard analyses the brand by its strengths, weaknesses, opportunities & threats. In MasterCard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like MasterCard to benchmark its business & performance as compared to the competitors. MasterCard is one of the leading brands in the banking & financial services sector.
The article below lists the MasterCard SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the MasterCard SWOT Analysis:
In this article:
SWOT Analysis of MasterCard
For MasterCard, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
MasterCard Strengths
The strengths of MasterCard looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of MasterCard :
1. More than 23 billion transactions per year
2. Aggressive publicity and branding
3. Presence in over 100 countries and 5600 employees
4. Multiple platform usage
5. Sports sponsorships like World Cup’s and other major events
MasterCard Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the MasterCard SWOT Analysis:
1. High exposure to risk and frauds
2. Litigation risks
3. The European Union has repeatedly expressed concern over the dominance of Mastercard
MasterCard Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in MasterCard SWOT Analysis:
1. Cashless economies
2. Digital currency increasing with technological advancements
MasterCard Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of MasterCard are as mentioned:
1. Stringent economic policies world over
2. Highly competitive environment
Hence this concludes the MasterCard SWOT analysis.
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About MasterCard
| MasterCard Overview | |
|---|---|
| Parent Company |
MasterCard Incorporated |
| Category |
Credit Card Company, Consumer Finance |
| Sector | |
| Tagline/ Slogan |
Priceless; There are some things money can't buy. For everything else, there's MasterCard; Heart of Commerce |
| USP |
Strong global presence |
| MasterCard STP | |
| Segmentation |
Credit card users looking for payment solutions |
| Target Market |
Retail consumers from the urban areas |
| Positioning |
Credit and financial solutions |
1. VISA
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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