Industrial and Commercial Bank of China (ICBC) SWOT Analysis, Competitors & USP

SWOT analysis of Industrial and Commercial Bank of China (ICBC) analyses the brand by its strengths, weaknesses, opportunities & threats. In Industrial and Commercial Bank of China (ICBC) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Industrial and Commercial Bank of China (ICBC) to benchmark its business & performance as compared to the competitors. Industrial and Commercial Bank of China (ICBC) is one of the leading brands in the banking & financial services sector.

The article below lists the Industrial and Commercial Bank of China (ICBC) SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Industrial and Commercial Bank of China (ICBC) SWOT Analysis:

SWOT Analysis of Industrial and Commercial Bank of China (ICBC)

For Industrial and Commercial Bank of China (ICBC), SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Industrial and Commercial Bank of China (ICBC) Strengths

The strengths of Industrial and Commercial Bank of China (ICBC) looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Industrial and Commercial Bank of China (ICBC) :

1. Strong client base, 18,000 outlets including over 100 overseas branches globally
2. Large network inside and outside China
3. Emphasis on social causes

4. Has over 3,50,000 employees
5. It is said to be the largest bank in the world by profit and market capitalization
6. Services to 3.6 million corporate clients and 200 million individual customers through 16,000 outlets across China

Industrial and Commercial Bank of China (ICBC) Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Industrial and Commercial Bank of China (ICBC) SWOT Analysis:

1.  Lack of global presence as compared to other banks

Industrial and Commercial Bank of China (ICBC) Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Industrial and Commercial Bank of China (ICBC) SWOT Analysis:

1.  Growing Forex market
2.  Global Asset management
3. Expanding operations to other countries

Industrial and Commercial Bank of China (ICBC) Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Industrial and Commercial Bank of China (ICBC) are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

Industrial and Commercial Bank of China (ICBC) Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Industrial and Commercial Bank of China (ICBC):

1. Bank of China

2.Agricultural Bank of China
3.China Construction Bank

Hence this concludes the Industrial and Commercial Bank of China (ICBC) SWOT analysis.

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About Industrial and Commercial Bank of China (ICBC)

Industrial and Commercial Bank of China (ICBC) Overview
Parent Company	Chinese Government
Category	Bank
Sector	Banking & Financial Services
Tagline/ Slogan	Moving Forward
USP	One of China's 'Big Four' state-owned commercial banks
Industrial and Commercial Bank of China (ICBC) STP
Segmentation	Merchant and Personal Banking
Target Market	Enterprise and individual investors
Positioning	Complete Banking and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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