Lloyds TSB Bank SWOT Analysis, Competitors & USP

SWOT analysis of Lloyds TSB Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Lloyds TSB Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lloyds TSB Bank to benchmark its business & performance as compared to the competitors. Lloyds TSB Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Lloyds TSB Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lloyds TSB Bank SWOT Analysis:

SWOT Analysis of Lloyds TSB Bank

For Lloyds TSB Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lloyds TSB Bank Strengths

The strengths of Lloyds TSB Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lloyds TSB Bank :

1. Diverse Banking solutions
2. Strong presence in retail banking
3. Has over 45,000 employees
4. The bank has over 16 million customers and small business accounts

Lloyds TSB Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lloyds TSB Bank SWOT Analysis:

1.  Controversies regarding tax evasion and money laundering

2. Dropping credit ratings in recent times
3. High number of complaints against the bank had an adverse effect on the brand image

Lloyds TSB Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lloyds TSB Bank SWOT Analysis:

1.  Small enterprise banking
2.  Microfinance and increased services

Lloyds TSB Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lloyds TSB Bank are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Govt regulations and fluctuating market conditions

Lloyds TSB Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Lloyds TSB Bank:

1.  Standard Chartered Bank
2.  Credit Suisse

3.  RBS

Hence this concludes the Lloyds TSB Bank SWOT analysis.

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About Lloyds TSB Bank

Lloyds TSB Bank Overview
Parent Company	Lloyd Banking group
Category	Bank
Sector	Banking & Financial Services
Tagline/ Slogan	For the Journey
USP	Part of Big four clearing banks
Lloyds TSB Bank STP
Segmentation	Business and Personal Banking
Target Market	Retail Banking for individual investors
Positioning	Complete Banking and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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