Faber Castell SWOT Analysis, Competitors & USP

SWOT analysis of Faber Castell analyses the brand by its strengths, weaknesses, opportunities & threats. In Faber Castell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Faber Castell to benchmark its business & performance as compared to the competitors. Faber Castell is one of the leading brands in the FMCG sector.

The article below lists the Faber Castell SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Faber Castell SWOT Analysis:

SWOT Analysis of Faber Castell

For Faber Castell, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Faber Castell Strengths

The strengths of Faber Castell looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Faber Castell :

1. Wide variety of products
2.Products available at all price ranges, there are luxury products targeting  the upper class as well
3. Has a legacy of more than two centuries
4. Good quality at affordable price

5. It has over 7000 employs spread across 100 countries

6. Good global distribution network and advertising especially on kids’channels

Faber Castell Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Faber Castell SWOT Analysis:

1. Intense competition from other brands as well as local products means limited market share 
2.Since products are available at all price ranges it is difficult to identify it as premium or non-premium

Faber Castell Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Faber Castell SWOT Analysis:

1.More innovative products, in terms of design color and packaging
2.Differnet brand names for premium and non-premium products
3.Enter into new categories and exploit its current brand value

Faber Castell Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Faber Castell are as mentioned:

1. Technology is easily replicable and duplicate products can affect business
2.Many local brands as well as established brands are available at lower price 
3. Difficult to create brand awareness/ recall as it is not a differentiated product

Faber Castell Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Faber Castell:

1.Newell Rubbermaid inc.
2.Dixon Ticonderoga company
3.Crayola LLC

Hence this concludes the Faber Castell SWOT analysis.

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About Faber Castell

Faber Castell Overview
Parent Company	Faber Castell Group
Category	Kids and school art - Office stationery
Sector	FMCG
Tagline/ Slogan	True colors
USP	High variety at affordable price
Faber Castell STP
Segmentation	Kids and professionals
Target Market	School going kids and professionals
Positioning	Wide variety fo products at different price ranges

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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