Amaron SWOT Analysis, Competitors & USP

SWOT analysis of Amaron analyses the brand by its strengths, weaknesses, opportunities & threats. In Amaron SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amaron to benchmark its business & performance as compared to the competitors. Amaron is one of the leading brands in the automobiles sector.

The article below lists the Amaron SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Amaron SWOT Analysis:

SWOT Analysis of Amaron

For Amaron, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Amaron Strengths

The strengths of Amaron looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Amaron :

1. Contains patented SilverX alloy to give it extra-long life.
2. High customer focus in all aspects from design to manufacturing to sales.
3. Continuously innovating and is at par with the best batteries in the world.
4. Market leader in India within a short span of a few years.

5. Huge dealer network.

6. Online ordering of batteries

7. Excellent advertising and marketing through TVCs, print media

Amaron Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Amaron SWOT Analysis:

1. Higher cost means limited margins

2. Huge competition from local and international brands means limited market share growth

Amaron Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Amaron SWOT Analysis:

1. Boom in automobile sales in all segments.
2. Customers are getting more brand sensitive and focus on quality more than cost.
3. International markets responding well to inroads by Amaron.

Amaron Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Amaron are as mentioned:

1. Other battery manufacturers offering lower prices.
2. Improvement in car technologies can lead to modification of batteries

3. Unfavorables govt policies can affect operational efficiency

Amaron Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Amaron:

1. Exide Batteries

2. Okaya

3. AC Delco

4. SF Sonic
5. Local Battery Manufacturers

Hence this concludes the Amaron SWOT analysis.

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About Amaron

Amaron Overview
Parent Company	Amara Raja Batteries Limited
Category	Automobile Batteries
Sector	Automobiles
Tagline/ Slogan	Lasts Long. Really Long.
USP	Quality batteries that last for a long duration
Amaron STP
Segmentation	Automobile owners
Target Market	Vehicle owners wanting a long lasting, high performance battery
Positioning	Go-to choice for batteries, no matter the type of automobile.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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