MAC Cosmetics SWOT Analysis, Competitors & USP
SWOT analysis of MAC Cosmetics analyses the brand by its strengths, weaknesses, opportunities & threats. In MAC Cosmetics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like MAC Cosmetics to benchmark its business & performance as compared to the competitors. MAC Cosmetics is one of the leading brands in the lifestyle and retail sector.
The article below lists the MAC Cosmetics SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the MAC Cosmetics SWOT Analysis:
In this article:
SWOT Analysis of MAC Cosmetics
For MAC Cosmetics, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
MAC Cosmetics Strengths
The strengths of MAC Cosmetics looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of MAC Cosmetics :
1. Founded in 1985 in Toronto Canada
2. Available over 200 locations in 15 countries with 2500 employees
3. Company owned and operated stores
4.Socially responsible image
5. High quality of products
6. Word of mouth endorsements by Makeup Artists
MAC Cosmetics Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the MAC Cosmetics SWOT Analysis:
1.Limited brand awareness as compared to other global players
2. Controversy about product launch created a problem
MAC Cosmetics Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in MAC Cosmetics SWOT Analysis:
1. Informational website
2. Selling through retailer website
3.Taking advantage of selling online
4. Increase brand reach and presence globally
MAC Cosmetics Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of MAC Cosmetics are as mentioned:
1.Competition already online
2.Retailers sell other product line
MAC Cosmetics Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of MAC Cosmetics:
1.Maybelline
2.Clinique
3. Revlon
4. Loreal
5. Lakme
Hence this concludes the MAC Cosmetics SWOT analysis.
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About MAC Cosmetics
| MAC Cosmetics Overview | |
|---|---|
| Parent Company |
Estee Lauder Companies |
| Category |
Cosmetics |
| Sector | |
| Tagline/ Slogan |
All Races, All Sexes, All Ages |
| USP |
Wide variety of cosmetics and product ranges |
| MAC Cosmetics STP | |
| Segmentation |
Young women |
| Target Market |
Professional Makeup Artists including models and Actors, Retail consumers- younger women |
| Positioning |
Focusing on developing professional quality products |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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