TVS Motors SWOT Analysis, Competitors & USP

SWOT analysis of TVS Motors analyses the brand by its strengths, weaknesses, opportunities & threats. In TVS Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TVS Motors to benchmark its business & performance as compared to the competitors. TVS Motors is one of the leading brands in the automobiles sector.

The article below lists the TVS Motors SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the TVS Motors SWOT Analysis:

SWOT Analysis of TVS Motors

For TVS Motors, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

TVS Motors Strengths

The strengths of TVS Motors looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of TVS Motors :

1. Huge brand equity and one of the biggest players in the two wheelers Indian market

2. Excellent R&D, and wide variety of products in every segment

3. Excellent distribution and good number of service centers
4. TVS Group has over 40,000 employees and a customer reach of over 15 million
5. Associating itself with celebrity brand ambassadors
6. ‘Scooty’ as a brand has become a second name for the scooterrate segment

TVS Motors Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the TVS Motors SWOT Analysis:

1. Absence in the premium  bike segment

TVS Motors Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in TVS Motors SWOT Analysis:

1.Two-wheeler segment is one of the most growing industries
2.Export of bikes is limited i.e. untapped international markets

TVS Motors Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of TVS Motors are as mentioned:

1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices
3. Better public transport will affect two-wheeler sales

TVS Motors Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of TVS Motors:

1. Bajaj Auto Limited
2. Hero Motor Corp (Hero Honda)
3.Yamaha
4.Suzuki
5. Harley Davidson
6. Royal Enfield
7. Ducati Superbike

Hence this concludes the TVS Motors SWOT analysis.

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About TVS Motors

TVS Motors Overview
Parent Company	TVS Group
Category	Motorcycles, Scooters
Sector	Automobiles
Tagline/ Slogan	We love to see you smile
USP	One of the largest three two-wheeler manufacturers in India
TVS Motors STP
Segmentation	Middle-class people who want a bike that is stylish and gives a good mileage
Target Market	Middle class youth from the age bracket of 25-35
Positioning	Bikes which will bring a smile in the lives of customers
TVS Motors Product Portfolio
Brands	1. TVS Apache 2. TVS Scooty 3. TVS Victor The above mentioned brands are the prominent products under the TVS Motors product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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