Dabur India SWOT Analysis, Competitors & USP
SWOT analysis of Dabur India analyses the brand by its strengths, weaknesses, opportunities & threats. In Dabur India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dabur India to benchmark its business & performance as compared to the competitors. Dabur India is one of the leading brands in the FMCG sector.
The article below lists the Dabur India SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Dabur India SWOT Analysis:
In this article:
SWOT Analysis of Dabur India
For Dabur India, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Dabur India Strengths
The strengths of Dabur India looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dabur India :
1. Dabur has products present in over 60 c0untries and distribution through 5000 distributors and 3 million outlets
2. Strong brand image and product development strength of Dabur
3. Strong distribution network and an extensive supply chain
4. Dabur has welfare activities in health care, education and other socio-economic activities
5. Has focus markets in GCC, Egypt, Nigeria, US, Nepal etc
6. It has a strong legacy since its inception in 1884
7. Dabur has an excellent product diversification in healthcare, oral care, food, personal care, home care etc
Dabur India Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dabur India SWOT Analysis:
1. Fake products sold under the name of their brands
2. Dabur products has stiff competition from big domestic players and international brands
Dabur India Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dabur India SWOT Analysis:
1. Tapping rural markets and increase penetration in urban areas can boost Dabur
2. Mergers and acquisitions to strengthen the brand
3. Increasing purchasing power of people thereby increasing demand
Dabur India Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dabur India are as mentioned:
1. Intense and increasing competition amongst other FMCG companies means burden of Dabur's market share
2. FDI in retail thereby allowing international brands
3. Competition from unbranded and local products
Dabur India Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Dabur India:
1. Marico
2. L'Oréal
3. Nirma Ltd
4. HUL (Hindustan Unilever Limited)
6. Procter and Gamble
7. ITC Limited
Hence this concludes the Dabur India SWOT analysis.
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About Dabur India
| Dabur India Overview | |
|---|---|
| Parent Company |
Dabur India Limited |
| Category |
Consumer Products, Food & Beverages |
| Sector | |
| Tagline/ Slogan |
Celebrate Life |
| USP |
Dabur is the world's largest Ayurvedic and natural health care company based out of India |
| Dabur India STP | |
| Segmentation |
Products and services for daily needs |
| Target Market |
Every household especially the middle class |
| Positioning |
Dabur products are a reason for people to celebrate life |
| Dabur India Product Portfolio | |
| Brands |
Food & Beverages 1. Real Juice 2. Dabur Chyawanprash 3. Dabur Honey
Consumer Products 1. Dabur Amla 2. Dabur Vatika 3. Fem The above mentioned brands are the prominent products under the Dabur India product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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