Bath & Body Works SWOT Analysis, Competitors & USP

SWOT analysis of Bath & Body Works analyses the brand by its strengths, weaknesses, opportunities & threats. In Bath & Body Works SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bath & Body Works to benchmark its business & performance as compared to the competitors. Bath & Body Works is one of the leading brands in the lifestyle and retail sector.

The article below lists the Bath & Body Works SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bath & Body Works SWOT Analysis:

SWOT Analysis of Bath & Body Works

For Bath & Body Works, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bath & Body Works Strengths

The strengths of Bath & Body Works looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bath & Body Works :

1. It has an annual revenue of about $3.3 billion
2. It operates about 1640 stores throughout North America and also has online store 
3. Its online store sales grew by 18% in 2014 while the same store sales increased by 7%

4. It constantly tries to do innovation in its product variety
5. It has a wide variety of personal and beauty care products

6. Very strong parent company in L Brands which is financially very strong

Bath & Body Works Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bath & Body Works SWOT Analysis:

1. It had unsuccessful promotions of natural care products
2. It has an inefficient supply chain
3. It has low market share as compared to competitors

Bath & Body Works Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bath & Body Works SWOT Analysis:

1. It has a huge potential to grow its natural and ecofriendly products
2. Online expansion due to growth of ecommerce
3. Increase in demand from emerging economies

Bath & Body Works Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bath & Body Works are as mentioned:

1. Fierce competition in personal and beauty care category
2. Sales are severely affected by the performance of the economy

Bath & Body Works Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Bath & Body Works:

1. Avon Products Inc.
2. The Body Shop
3. Procter and Gamble

Hence this concludes the Bath & Body Works SWOT analysis.

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About Bath & Body Works

Bath & Body Works Overview
Parent Company	L Brands
Category	Beauty products, Cosmetics
Sector	Lifestyle and Retail
Tagline/ Slogan	Straight from the heartland
USP	Quality products perfect for treating oneself
Bath & Body Works STP
Segmentation	Urban men and women, Higher Income group
Target Market	High income group beauty conscious men & women, cosmopolitan customers
Positioning	High quality care for the body

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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