Argos SWOT Analysis, Competitors & USP

SWOT analysis of Argos analyses the brand by its strengths, weaknesses, opportunities & threats. In Argos SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Argos to benchmark its business & performance as compared to the competitors. Argos is one of the leading brands in the lifestyle and retail sector.

The article below lists the Argos SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Argos SWOT Analysis:

SWOT Analysis of Argos

For Argos, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Argos Strengths

The strengths of Argos looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Argos :

1. Largest general-goods retailer in the UK with over 800 stores
2. Offers online services for shopping
3. Owns famous brands including Elizabeth Duke (jewelry and watches), Alba, Bush, Chad Valley, etc

4. Huge working force with more than 51,000 employees
5. Argos reaches out to 130 million customers and 18 million UK households

Argos Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Argos SWOT Analysis:

1.A few controversies like working on Sunday, pricing in Ireland have slightly affected the brand name

2. Extremely tough competitive market segment means limited market share
3. Lesser presence globally as compared to some other retain chains

Argos Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Argos SWOT Analysis:

1.Around 25% of sales are coming from online selling. Hence it can dwell further into this segment.

2. Reaching out markets in the growing economies

Argos Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Argos are as mentioned:

1. International expansion of other brand would increase competition

2. Price war with other retail chains brands
3. Change of Govt policies and regulations in the retail industry

Argos Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Argos:

1.Tesco
2. Sainsburys

Hence this concludes the Argos SWOT analysis.

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About Argos

Argos Overview
Parent Company	Home Retail Group plc
Category	Retail Industry
Sector	Lifestyle and Retail
Tagline/ Slogan	Find it, Get it, Argos It; It's So Easy; Don't shop for it, Argos it; Helping you Live for Less
USP	To make it as easy as possible for customers to buy from the business
Argos STP
Segmentation	Online and offline buyers
Target Market	Households
Positioning	For the ones who look for purchasing Items multi channel -  in-store, can be ordered online or over the telephone

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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