Bank of Montreal SWOT Analysis, Competitors & USP

SWOT analysis of Bank of Montreal analyses the brand by its strengths, weaknesses, opportunities & threats. In Bank of Montreal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank of Montreal to benchmark its business & performance as compared to the competitors. Bank of Montreal is one of the leading brands in the banking & financial services sector.

The article below lists the Bank of Montreal SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bank of Montreal SWOT Analysis:

SWOT Analysis of Bank of Montreal

For Bank of Montreal, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bank of Montreal Strengths

The strengths of Bank of Montreal looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bank of Montreal :

1. Over 35,000 employees serves 7 million+ customers
2. BMO Capital Markets named as the “Best Investment Bank, Canada” by Global Finance Magazine
3. Dividend Yield (Yearly as well as 5- Year Avg) is considerably high in comparison to sector and industry figures
4. BMO was ranked worldwide amongst the world’s strongest banks category by Bloomberg

5.Ranked amongst Top 10 North American banks in terms of assets and market capitalization

6.Highly diversified financial services organization
7. Sponsor of many sports and other events

Bank of Montreal Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bank of Montreal SWOT Analysis:

1. In terms of the number of branches, the bank lags behind the top 3 Canadian banks
2.Overdependence on Canada and US, and limited global presence

Bank of Montreal Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bank of Montreal SWOT Analysis:

1. BMO venturing into Abu Dhabi will help in expansion in the Middle East
2.High opportunity to venture into developing economies like China and India
3. Mergers and acquisitions and joint-ventures

Bank of Montreal Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bank of Montreal are as mentioned:

1. Slowing consumer loan growth in Canada affecting Canadian banks
2.Uncertainity and regulatory changes in Canada and US will have significant effect on the bank
3. Economic fluctuations can create problems

Bank of Montreal Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Bank of Montreal:

1.Royal Bank of Canada
2.TD Group
3.Bank of Nova Scotia

Hence this concludes the Bank of Montreal SWOT analysis.

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About Bank of Montreal

Bank of Montreal Overview
Parent Company	Bank of Montreal Financial Group (BMO)
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	Making money make sense
USP	A group driven by enduring corporate values
Bank of Montreal STP
Segmentation	Institutional and individual clients in need of financial assistance
Target Market	Small, medium and corporate clients and individual customers
Positioning	Bank committed to provide great customer experience

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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