Liberty Shoes SWOT Analysis, Competitors & USP

SWOT analysis of Liberty Shoes analyses the brand by its strengths, weaknesses, opportunities & threats. In Liberty Shoes SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Liberty Shoes to benchmark its business & performance as compared to the competitors. Liberty Shoes is one of the leading brands in the lifestyle and retail sector.

The article below lists the Liberty Shoes SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Liberty Shoes SWOT Analysis:

SWOT Analysis of Liberty Shoes

For Liberty Shoes, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Liberty Shoes Strengths

The strengths of Liberty Shoes looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Liberty Shoes :

1. Liberty Shoes has a wide Reach with 150 distributors, 350 exclusive showrooms and more than 6000 multi-brand outlets

2. HumanTech Centers i.e. Liberty is high in Research and Development

3. Old Established Brand with huge popularity

4. Liberty Shoes is among the top 5 leather footwear Manufacturers in the world

5. Good advertising and branding through TVCs and print ads

6. Liberty Shoes has popular sub-brands like Coolers, Force10, Senorita, Gliders

Liberty Shoes Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Liberty Shoes SWOT Analysis:

1. Liberty Shoes has limited franchise presence as compared to some other footwear brands

2. Lacks global presence, which can be a huge potential segment

Liberty Shoes Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Liberty Shoes SWOT Analysis:

1. Liberty Shoes has increased reach in Southern India but with more number of franchisee stores has an opportunity to increase reach PAN India

2. In India, people now look towards buying footwear as a blend of fashion and comfort, so now has an increasing market size

3. Global expansion would help in brand building and sales

Liberty Shoes Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Liberty Shoes are as mentioned:

1. Intense Competition form existing brands can affect business of Liberty Shoes

2. Commoditization if fashion footwear not differentiated well

3. Constantly changing footwear technology and fashion

Liberty Shoes Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 12 competitors of Liberty Shoes:

1. Nike

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Fila

7. Bata

8. Adidas

9. Metro Shoes

10. Red Tape

11. Woodland

12. Asics

Hence this concludes the Liberty Shoes SWOT analysis.

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About Liberty Shoes

Liberty Shoes Overview
Parent Company	Liberty Shoes Limited
Category	Footwear and Apparel
Sector	Lifestyle and Retail
Tagline/ Slogan	A feeling called liberty; Come express yourself
USP	Liberty Shoes offers stylish footwear at attractive prices
Liberty Shoes STP
Segmentation	Full Market Coverage in Income
Target Market	Liberated Youth which prefers fashionable footwear
Positioning	Liberty Shoes offer stylish freedom for movement

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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