Dunlop SWOT Analysis, Competitors & USP

SWOT analysis of Dunlop analyses the brand by its strengths, weaknesses, opportunities & threats. In Dunlop SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dunlop to benchmark its business & performance as compared to the competitors. Dunlop is one of the leading brands in the automobiles sector.

The article below lists the Dunlop SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Dunlop SWOT Analysis:

SWOT Analysis of Dunlop

For Dunlop, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Dunlop Strengths

The strengths of Dunlop looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dunlop :

1. Started in 1888 they are the pioneer of pneumatic tyres, they have tremendous brand equity.
2. Company has pioneered many technologies for ensuring comfortable experience on tough and varied terrains worldwide
3. It has good visibility in motorsports and vintage car category with every year over 300,000 tyres being produced and sold
4. Dunlop has developed strategic partnerships with other tire majors for selling their brand tires in different countries thus taking a step to cover vast geographical area at minimum logistic constraints.

5. Along with tires they have also service centers providing other car systems maintenance and repairs

Dunlop Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dunlop SWOT Analysis:

1.Doesn’t have good visibility and market in 2 wheeler segment.
2.Since brands are being held by different Companies in different regions it might lead to brand dilution it may lose its significance

Dunlop Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dunlop SWOT Analysis:

1. Opportunity to encash on the Automobile boom in developing countries like India and Brazil
2. Innovation and cost-cutting measures may bring them more revenues in this highly competitive industry

Dunlop Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dunlop are as mentioned:

1. There is Stiff Competition from national and international brands

2 Volatility in raw material prices
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.

5. Rising prices of crude oil may have an adverse effect on the industry

Dunlop Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Dunlop:

1.Cooper Tyres

2. Michelin

3. Bridgestone

4. Continental
5. Yokohama
6. JK Tyres
7. MRF

Hence this concludes the Dunlop SWOT analysis.

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About Dunlop

Dunlop Overview
Parent Company	Goodyear Tire and Rubber Company
Category	Tyre Industry
Sector	Automobiles
Tagline/ Slogan	Drive with confidence; The Arrival is as important as the Journey; Drivers know; Driving to the Future; For smooth, comfortable ride
USP	Strong brand equity and brand presence
Dunlop STP
Segmentation	Automobile industry
Target Market	Motorsport, Vintage, SUVs, Heavy vehicles
Positioning	High quality brand over decades, internationally acclaimed and used

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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