Indian Railways SWOT Analysis, Competitors & USP

SWOT analysis of Indian Railways analyses the brand by its strengths, weaknesses, opportunities & threats. In Indian Railways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Indian Railways to benchmark its business & performance as compared to the competitors. Indian Railways is one of the leading brands in the transport and logistics sector.

The article below lists the Indian Railways SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Indian Railways SWOT Analysis:

SWOT Analysis of Indian Railways

For Indian Railways, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Indian Railways Strengths

The strengths of Indian Railways looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Indian Railways :

1. Availability of abundant low cost land near country stations provides possibility for development
2. Less damage of goods compared to other modes of transport
3. Better connectivity across the length and breadth of India

4. More carrying capacity of goods

5. Largest commercial employer with almost 1.5 million staff

6. It transports over six billion passengers and almost 750 million tons of freight annually
7. Approx 120,000 km of tracks and nearly 8000 stations

Indian Railways Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Indian Railways SWOT Analysis:

1. Passenger sector is loss making
2. Accidents and delays cause a dent to the image
3. Facilities not comparable to international standards still

Indian Railways Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Indian Railways SWOT Analysis:

1.It can capture large chunk of container traffic by introducing block container trains operating at passenger speeds
2.It’s 70% of revenue and most of its profits comes from freight sector and there is a tremendous growth in emerging companies, hence has a great future for freight sector
3.Operating ratio has been decreasing drastically in last 10 years

Indian Railways Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Indian Railways are as mentioned:

1.Increase in allowable gross weight of road vehicles
2.Possible introduction of double road trailers
3.High accident rates

Hence this concludes the Indian Railways SWOT analysis.

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About Indian Railways

Indian Railways
Parent Company	Govt of India- Indian Railways (Bhartiya Rail)
Category	Railroads
Sector	Transport and Logistics
Tagline/ Slogan	Lifeline of the nation
USP	Serving Customer with a Smile
Indian Railways STP
Segmentation	Commuters, Medium-Long distance passengers, Freight customers, Parcels & Express Freight customers
Target Market	Businesses who need freight transportation, Passenger transportation sector
Positioning	One of the largest and busiest rail networks in the world

Indian Railways Competitors

Public transport, Airlines, Taxi Services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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