Del Monte Foods SWOT Analysis, Competitors & USP

SWOT analysis of Del Monte Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In Del Monte Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Del Monte Foods to benchmark its business & performance as compared to the competitors. Del Monte Foods is one of the leading brands in the food & beverages sector.

The article below lists the Del Monte Foods SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Del Monte Foods SWOT Analysis:

SWOT Analysis of Del Monte Foods

For Del Monte Foods, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Del Monte Foods Strengths

The strengths of Del Monte Foods looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Del Monte Foods :

1.A globally recognized brand
2. Loyal customer base
3. Strong financial muscle
4. Unique products on offer

5. Popular subsidiary brands like Del Monte, S&W, Contadina, College Inn, Meow Mix, Kibbles 'n Bits, 9Lives,Milk-Bone, etc.

6.Successful marketing and advertising strategies

7.Market leadership in most of its segments of operation

Del Monte Foods Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Del Monte Foods SWOT Analysis:

1.Hasnt been able to completely penetrate the emerging economies as compared to other leaders
2.Narrow product range as compared to some other leading companies

Del Monte Foods Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Del Monte Foods SWOT Analysis:

1.Advertise and market itself aggressively
2.Introduce new products
3.Acquisitions

4.Expansion in untapped  markets

Del Monte Foods Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Del Monte Foods are as mentioned:

1.Rise in cost of raw material
2.Strong competition
3.Economic slowdown and Euro zone crisis

Del Monte Foods Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Del Monte Foods:

1.Mars
2.Nestle
3.ConAgra Foods

4.Pinnacle

Hence this concludes the Del Monte Foods SWOT analysis.

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About Del Monte Foods

Del Monte Foods Overview
Parent Company	Del Monte Foods
Category	Food Products
Sector	Food & Beverages
Tagline/ Slogan	Eat healthy. Live healthy; Taste Like Never Before
USP	A world class branded foods and pet food company, known for its unique products
Del Monte Foods STP
Segmentation	People who are prospective buyer of food products or pet food
Target Market	Middle and upper middle class families
Positioning	As a brand with products having unique taste and superior quality
Del Monte Foods Product Portfolio
Brands	1.Del Monte Juice 2.Del Monte Ketchup The above mentioned brands are the prominent products under the Del Monte Foods product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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