Amul Ice Cream SWOT Analysis, Competitors & USP

SWOT analysis of Amul Ice Cream analyses the brand by its strengths, weaknesses, opportunities & threats. In Amul Ice Cream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amul Ice Cream to benchmark its business & performance as compared to the competitors. Amul Ice Cream is one of the leading brands in the food & beverages sector.

The article below lists the Amul Ice Cream SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Amul Ice Cream SWOT Analysis:

SWOT Analysis of Amul Ice Cream

For Amul Ice Cream, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Amul Ice Cream Strengths

The strengths of Amul Ice Cream looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Amul Ice Cream :

1. Good product range include various flavors, party packs, sticks, cones etc
2. Good quality and packaging, and good advertising
3. Amul is one of the most respected top-of-the-mind brands
4. Also launched probiotic and sugarfree icecreams
5. Offers over 200 products across India

Amul Ice Cream Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Amul Ice Cream SWOT Analysis:

1. Growing competition form international and other brands means limited market share

2. Limited international presence as compared to leading global brands

Amul Ice Cream Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Amul Ice Cream SWOT Analysis:

1. High End ice-cream to tap the higher income group also

2. Tie-up with food chains, restaurants

3. Mobile vans for better visibility

Amul Ice Cream Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Amul Ice Cream are as mentioned:

1. Kulfi in rural markets

2. Local ice creams and sweet dishes
3. Health conscious people refraining from sweets

Amul Ice Cream Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Amul Ice Cream:

1. Kwality Walls

2. Baskin Robbins

3. Vadilal Icecream

Hence this concludes the Amul Ice Cream SWOT analysis.

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About Amul Ice Cream

	Amul Ice Cream
Parent Company	Amul
Category	Ice Cream
Sector	Food & Beverages
Tagline/ Slogan	Real Milk Real Ice-cream
USP	Premium Ice Cream made in various varieties and flavors with dry fruits and nuts
Amul Ice Cream STP
Segmentation	Quality conscious children and adults
Target Market	Kids and youth
Positioning	India's No.1 Ice cream

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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