Bentley SWOT Analysis, Competitors & USP

SWOT analysis of Bentley analyses the brand by its strengths, weaknesses, opportunities & threats. In Bentley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bentley to benchmark its business & performance as compared to the competitors. Bentley is one of the leading brands in the automobiles sector.

The article below lists the Bentley SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bentley SWOT Analysis:

SWOT Analysis of Bentley

For Bentley, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bentley Strengths

The strengths of Bentley looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bentley :

1. Bentley models have sporty-ness & luxury together which is not seen in any other products

2. Support of the German Engineering through the parent company

3. Strong brand equity and market position of Bentley globally

4. Being expensive and limited availability, it adds to the brand uniqueness and brand value as it is percieved as a status symbol

5. Strong backing of automobile giant Volkswagen

6. Possession of Bentleys by exclusive clientle like the royal family, international celebrities etc add brand value

Bentley Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bentley SWOT Analysis:

1. Bentley has limited presence in emerging economies which has a growing number of rich

2. Limited production means misses out on probable clients

Bentley Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bentley SWOT Analysis:

1. Bentley may look to carry the heritage & design to more environmentally friendly cars with hybrid or electric transmission

2. Have a strategy to target the affluent class from emerging economies

3. Sponsorships of premium events to increase brand visibility

Bentley Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bentley are as mentioned:

1. People preference for environmentally friendly vehicles increasing, as Bentley motorcars are famous for their large displacement engines

2. Increasing fuel prices and strict govt regulations

3. More awareness and penetration of competing premium brands

Bentley Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Bentley:

1. Mercedes Benz

2. BMW

3. Rolls Royce Motors

4. Aston Martin

5. Ferrari

6. Jaguar

7. Porsche

8. Maybach

Hence this concludes the Bentley SWOT analysis.

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About Bentley

Bentley Overview
Parent Company	Volkswagen
Category	Luxury Sports Sedan
Sector	Automobiles
Tagline/ Slogan	The Ultimate Driving Machine
USP	Bentley's heritage & luxury status along with the sportiness
Bentley STP
Segmentation	Premium luxury cars
Target Market	Upper class and affluent rich urban
Positioning	Bentley is a premium & sporty luxury car for the elite

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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