Tata Steel SWOT Analysis, Competitors & USP
SWOT analysis of Tata Steel analyses the brand by its strengths, weaknesses, opportunities & threats. In Tata Steel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tata Steel to benchmark its business & performance as compared to the competitors. Tata Steel is one of the leading brands in the industrial products and chemicals sector.
The article below lists the Tata Steel SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tata Steel SWOT Analysis:
In this article:
SWOT Analysis of Tata Steel
For Tata Steel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Tata Steel Strengths
The strengths of Tata Steel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tata Steel :
1. Raises over 14 million tonnes of ores from its captive collieries, iron ore mines and quarries
2. Adaptability of company in the fast changing environment
3. Excellent integration with Corus which has more than 2000 metallurgists
4. Control over raw materials
5. Economies of scale
6. Strong backing of Tata brand name
7. Operations in 26 countries and a commercial presence in over 50 countries
Tata Steel Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tata Steel SWOT Analysis:
1. Operational efficiency are not as good as international leaders
2. Slightly lagging in technological front
Tata Steel Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tata Steel SWOT Analysis:
1. Newer technologies- The Corex process, The Hismelt process, Direct iron ore smelting
2. Public private partnership
3. Acquisition of coal blocks in Asia, Africa etc.
Tata Steel Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tata Steel are as mentioned:
1. Rising coking coal prices
2. India is plagued with violent agitation against land acquisition
3. Government & regulatory norms
4. International competition
Tata Steel Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Tata Steel:
1. SAIL
2. JSW Steel
5. POSCO
Hence this concludes the Tata Steel SWOT analysis.
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About Tata Steel
| Tata Steel Overview | |
|---|---|
| Parent Company |
Tata Group |
| Category |
Iron & steel |
| Sector | |
| Tagline/ Slogan |
Values stronger than steel |
| USP |
The top ten global steel companies with an annual crude steel capacity of over 28 million tonnes per annum |
| Tata Steel STP | |
| Segmentation |
Strip & long Steel products, Iron ore mining, Agricultural implements |
| Target Market |
Construction, automotive, infrastructure, capital goods |
| Positioning |
The global steel industry benchmark for value creation and corporate citizenship |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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