GameStop SWOT Analysis, Competitors & USP

SWOT analysis of GameStop analyses the brand by its strengths, weaknesses, opportunities & threats. In GameStop SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GameStop to benchmark its business & performance as compared to the competitors. GameStop is one of the leading brands in the IT & Technology sector.

The article below lists the GameStop SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the GameStop SWOT Analysis:

SWOT Analysis of GameStop

For GameStop, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

GameStop Strengths

The strengths of GameStop looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of GameStop :

1. GameStop is a market leader in video games and related hardware retailer based out of USA

2. GameStop has a large profit margin and has an annual business of around $5 billion

3. The company has a huge distribution network, having more than about 4000 retail stores globally

4. GameStop has a strong employee strength of more than 30,000 people working with the company

5. The company is listed on the NYSE, and has a strong presence on the stock market

6. The brand has been recognized by reputed platforms by Fortune 500

7. GameStop has acquired several retail chains, which has strengthened its position in the market

GameStop Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the GameStop SWOT Analysis:

1. It is supplier concentrated, not a manufacturer. So, large dependence on suppliers

2. With the growing increase in online gaming via internet using consoles, the demand for game stores like GameStop has reduced considerably

GameStop Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in GameStop SWOT Analysis:

1. With a booming video game market, it has large scope of expansion especially online games

2. Acquisition of gaming companies and tie-ups with smartphone & console game companies can boost GameStop's business

3. It can increase its product line and make it more efficient

GameStop Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of GameStop are as mentioned:

1. There is increasing competition in this category by well known multi-brand retail outlets

2. A lot of business is taken away by copied  which should be dealt seriously

3. Increasing sales of games & consoles via e-commerce is a threat for GameStop

GameStop Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of GameStop:

1. Toys R Us

2. Best buy

3. Target

4. Walmart

5. Amazon

6. Carrefour

7. Sony

8. Nintendo

Hence this concludes the GameStop SWOT analysis.

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About GameStop

GameStop Overview
Parent Company	GameStop Corporation
Category	Computer & Electronics Retail
Sector	IT & Technology
Tagline/ Slogan	“Power to the players”
USP	Gaming entertainment provider
GameStop STP
Segmentation	Youngsters, teen agers, middle age group
Target Corporation Group	School, college students, professionals
Positioning	Specialty retailer of video game hardware and software, and Personal Computer(PC) entertainment software

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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