Apple iPhone SWOT Analysis, Competitors & USP

SWOT analysis of Apple iPhone analyses the brand by its strengths, weaknesses, opportunities & threats. In Apple iPhone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Apple iPhone to benchmark its business & performance as compared to the competitors. Apple iPhone is one of the leading brands in the mobile handsets sector.

The article below lists the Apple iPhone SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Apple iPhone SWOT Analysis:

SWOT Analysis of Apple iPhone

For Apple iPhone, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Apple iPhone Strengths

The strengths of Apple iPhone looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Apple iPhone :

1. iPhone is the flagship mobile phone brand owned by the company Apple

2. Apple iPhone is one of the most sought after mobile phone brand due to its exclusivity & high brand recall

3. The brand has a strong backing of its parent company

4. iPhone uses a complete marketing strategy including TV commercials, print ads, online advertising etc.

5. The brand has a strong following on social media platforms & focuses a lot of digital marketing

6. More than 2 billion iPhones have been sold worldwide ever since is launch

7. The smartphone offers best in class design & features like retina scans, camera, waterproofing, large screens, 5G etc.

8. iPhone releases a new upgraded version annually thereby engaging its loyal customers

Apple iPhone Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Apple iPhone SWOT Analysis:

1. With the increase in competition, sustaining a large customer base has affected its margins

2. Issues over customer information privacy & legal battle in the past can hurt the brand image

Apple iPhone Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Apple iPhone SWOT Analysis:

1. iPhone can continue to innovate & reach out to newer markets globally

2. Constant innovation to make mobile phones much more compact, fast & newer features can attract more customers

3. The brand should continue to maintain its image as an aspirational product & build more on its legacy

Apple iPhone Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Apple iPhone are as mentioned:

1. Increasing business of competitors can affect the business of iPhone

2. Lack of differentiation of the brand from cheaper smartphones can hurt its sales

3. Economic recession, pandemic, changing government policies can affect the sales of iPhone

Apple iPhone Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Apple iPhone:

1. Samsung

2. Xiaomi

3. Oppo

4. Vivo

5. Nokia

6. LG Electronics

7. Sony

Hence this concludes the Apple iPhone SWOT analysis.

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About Apple iPhone

Apple iPhone Overview
Parent Company	Apple
Category	Smartphones
Sector	Mobile Handsets
Tagline/ Slogan	The worlds thinnest smart phone; Apple reinvents the phone
USP	iOS & AppStore having more than 2 million apps for customers
Apple iPhone STP
Segmentation	Stylish and smart touch phones
Target Market	Urban young from middle and upper class
Positioning	Device which is helps in communication and also serves as an entertainment device

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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