Cadbury's 5 Star SWOT Analysis, Competitors & USP

SWOT analysis of Cadbury's 5 Star analyses the brand by its strengths, weaknesses, opportunities & threats. In Cadbury's 5 Star SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cadbury's 5 Star to benchmark its business & performance as compared to the competitors. Cadbury's 5 Star is one of the leading brands in the food & beverages sector.

The article below lists the Cadbury's 5 Star SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cadbury's 5 Star SWOT Analysis:

SWOT Analysis of Cadbury's 5 Star

For Cadbury's 5 Star, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cadbury's 5 Star Strengths

The strengths of Cadbury's 5 Star looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cadbury's 5 Star :

1. Big brand name Cadburys

2. Good advertising(Ramesh and Suresh)

3. Excellent reach and distribution

4. Distinct Taste

Cadbury's 5 Star Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cadbury's 5 Star SWOT Analysis:

1. Food products have a limited shelf life

2. Not too many flavor Options

Cadbury's 5 Star Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cadbury's 5 Star SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Cadburys successful brand

Cadbury's 5 Star Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cadbury's 5 Star are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

3.Imported Chocolates likes Mars and local threats as BarOne

Cadbury's 5 Star Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Cadbury's 5 Star:

1. Mars

2. Nestle BarOne

Hence this concludes the Cadbury's 5 Star SWOT analysis.

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About Cadbury's 5 Star

Cadbury's 5 Star Overview
Parent Company	Cadbury
Category	Chocolates
Sector	Food & Beverages
Tagline/ Slogan	Jo khaaye kho jaaye
USP	Bar of chocolate that is hard outside with soft caramel nougat inside
Cadbury's 5 Star STP
Segmentation	People looking to have a  chocolate which is high in quality and moderately priced
Target Market	All age groups Lower, middle and upper class people
Positioning	A chocolate which takes you to a different world of dreams

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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