Lululemon Athletica SWOT Analysis, Competitors & USP

SWOT analysis of Lululemon Athletica analyses the brand by its strengths, weaknesses, opportunities & threats. In Lululemon Athletica SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lululemon Athletica to benchmark its business & performance as compared to the competitors. Lululemon Athletica is one of the leading brands in the lifestyle and retail sector.

The article below lists the Lululemon Athletica SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lululemon Athletica SWOT Analysis:

SWOT Analysis of Lululemon Athletica

For Lululemon Athletica, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lululemon Athletica Strengths

The strengths of Lululemon Athletica looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lululemon Athletica :

1. Lululemon Athletica is one of the leading sports & athletics retail chain based out of USA

2. Lululemon has joined with fashion designers to produce new clothing styles and widen their product lines

3. The company has its presence at over 400 locations

4. The brand has a employee base of more than 15,000

5. Good advertising and marketing of the brand has increased its brand awareness

6. The company is continuously producing new styles of sports apparel for men and women

7. Lululemon has a strong social media & digital marketing strategy to target the young generation

8. The online shop offers full range of apparels, shoes, dresses, bags etc. which are directly delivered to customers

Lululemon Athletica Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lululemon Athletica SWOT Analysis:

1. Limited global penetration compared to competitors despite high quality apparels

2. Brand recall is less as compared to international sports & apparel companies

Lululemon Athletica Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lululemon Athletica SWOT Analysis:

1. The world sports apparel industry is expected increase manifold

2. The market is driven by a trend toward healthier, more active lifestyles, with older demographics and women becoming more active

3. Better reach and penetration into emerging economies can increase business

4. Lululemon can tie-up with sports brands & sponsor sports events

Lululemon Athletica Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lululemon Athletica are as mentioned:

1. Sports clothing industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names

2. Challenges faced by sports apparel companies include constantly changing fashion trends, tough competition and more price-conscious shoppers

3. Economic crisis and recessions can impact sales of the brand

Lululemon Athletica Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Lululemon Athletica:

1. Adidas

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Nike

7. Under Armour

Hence this concludes the Lululemon Athletica SWOT analysis.

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About Lululemon Athletica

Lululemon Athletica Overview
Parent Company	Lululemon Athletica
Category	Athletic clothing retail
Sector	Lifestyle and Retail
Tagline/ Slogan	Jealousy works the opposite way you want it to
USP	Yoga apparel for people to live long, healthy and fun lives
Lululemon Athletica STP
segmentation	Sports ,health cautious men and women
Target Market	Urban upper middle class individuals
Positioning	Exclusive quality in sports and yoga apparel

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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