Dabur Real Juice SWOT Analysis, Competitors & USP

SWOT analysis of Dabur Real Juice analyses the brand by its strengths, weaknesses, opportunities & threats. In Dabur Real Juice SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur Real Juice to benchmark its business & performance as compared to the competitors. Dabur Real Juice is one of the leading brands in the food & beverages sector.

The article below lists the Dabur Real Juice SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Dabur Real Juice SWOT Analysis:

SWOT Analysis of Dabur Real Juice

For Dabur Real Juice, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Dabur Real Juice Strengths

The strengths of Dabur Real Juice looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dabur Real Juice :

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Dabur Real Juice Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dabur Real Juice SWOT Analysis:

1.Slightly higher priced

Dabur Real Juice Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dabur Real Juice SWOT Analysis:

1.Leverage successful brand Dabur

2.Advertise more

3.Buy out competition

Dabur Real Juice Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dabur Real Juice are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Dabur Real Juice Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Dabur Real Juice:

1.Onjus

2.Minute Maid

Hence this concludes the Dabur Real Juice SWOT analysis.

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About Dabur Real Juice

Dabur Real Juice Overview
Parent Company	Dabur
Category	Beverage
Sector	Food & Beverages
Tagline/ Slogan	My Real Fruit Power
USP	Fruit flavored health drink
Dabur Real Juice STP
Segmentation	For all people seeking a healthy fruit based drink for regular occasions, parties
Target Market	All age groups Lower, middle and upper class people
Positioning	A fruit juice made from real fruits

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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