Caterham Cars SWOT Analysis, Competitors & USP

SWOT analysis of Caterham Cars analyses the brand by its strengths, weaknesses, opportunities & threats. In Caterham Cars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Caterham Cars to benchmark its business & performance as compared to the competitors. Caterham Cars is one of the leading brands in the automobiles sector.

The article below lists the Caterham Cars SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Caterham Cars SWOT Analysis:

SWOT Analysis of Caterham Cars

For Caterham Cars, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Caterham Cars Strengths

The strengths of Caterham Cars looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Caterham Cars :

1. They have been able to stay with the original positioning over the years
2. Track as well as well suited for street use
3. Classic design with futuristic technology
4. Pure track based vehicles like the SP/300R

5. High performance car which is also a performer in racing events

Caterham Cars Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Caterham Cars SWOT Analysis:

1. Due to low cost & low power (though low weight means high power to weight ratio) it has failed to attract the affluent who more engaged in track days
2. Its practice of selling vehicles in kit form does not appeal to all the group of people buying sports car
3. Brand is limited to smaller geography and isn't popular as a conventional car

Caterham Cars Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Caterham Cars SWOT Analysis:

1. Its new range of vehicles which it plans to launch like the SP/300R will attract new group of people which refrained from a Caterham since they had to build it
2. Emerging markets like India where race tracks & other similar infrastructure is on rise are geographical opportunities
3. They can further leverage the success of Lotus GP F1 team to enhance their brand

Caterham Cars Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Caterham Cars are as mentioned:

1. Increasing fuel prices
2. Macro-economic factors which are making people averse to spending esp. discretionary spend

Caterham Cars Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Caterham Cars:

1. Lotus

2. Ford

3. Honda

Hence this concludes the Caterham Cars SWOT analysis.

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About Caterham Cars

Caterham Cars Overview
Parent Company	Caterham Group/Lotus
Category	Sports Cars
Sector	Automobiles
Tagline/ Slogan	-
USP	Specialist in Light weight thus high power to weight ratio
Caterham Cars STP
Segmentation	For racing enthusiasts
Target Market	For racing enthusiasts who also like to tinker with their vehicles
Positioning	Vehicle which engages the driver & is light weight

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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