Himani Boro Plus Antiseptic Cream SWOT Analysis, Competitors & USP

SWOT analysis of Himani Boro Plus Antiseptic Cream analyses the brand by its strengths, weaknesses, opportunities & threats. In Himani Boro Plus Antiseptic Cream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Himani Boro Plus Antiseptic Cream to benchmark its business & performance as compared to the competitors. Himani Boro Plus Antiseptic Cream is one of the leading brands in the FMCG sector.

The article below lists the Himani Boro Plus Antiseptic Cream SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Himani Boro Plus Antiseptic Cream SWOT Analysis:

SWOT Analysis of Himani Boro Plus Antiseptic Cream

For Himani Boro Plus Antiseptic Cream, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Himani Boro Plus Antiseptic Cream Strengths

The strengths of Himani Boro Plus Antiseptic Cream looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Himani Boro Plus Antiseptic Cream :

1.  Strong brand recall
2. Twin benefits of antiseptic and cosmetic

3. Totally Ayurvedic enriched with natural do-good ingredients
3. Innovative communication strategy for promoting the product in rural Bengal through ‘Jatra’ sponsorship.
4.Celebrity Endorsements by Indian movie stars help establish strong brand recall and loyalty

5. Good availability and distribution

Himani Boro Plus Antiseptic Cream Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Himani Boro Plus Antiseptic Cream SWOT Analysis:

1. Mostly perceived as an antiseptic product and not used for cosmetic benefits by users
2. The antiseptic proposition is alone not sufficient to compete in mass market skin care category

Himani Boro Plus Antiseptic Cream Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Himani Boro Plus Antiseptic Cream SWOT Analysis:

1.  Untapped rural markets in UP, Bihar, MP etc in India
2. With strong international presence in Russia, Ukraine and Nepal, can be expanded to newer markets
3. Making it available in smaller SKUs and at varied price points will help increasing the consumer base

Himani Boro Plus Antiseptic Cream Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Himani Boro Plus Antiseptic Cream are as mentioned:

1.  Intense competition leading to frequent value for money deals & discounts
2. Low import duty enables entry to many foreign players
3. Distribution problems due to the cluttered segment & scattered market

4. Spurious look-alike brands

Himani Boro Plus Antiseptic Cream Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Himani Boro Plus Antiseptic Cream:

1. Boroline

2. Borosoft

Hence this concludes the Himani Boro Plus Antiseptic Cream SWOT analysis.

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About Himani Boro Plus Antiseptic Cream

Himani Boro Plus Antiseptic Cream Overview
Parent Company	Emami
Category	Personal care- Skin care
Sector	FMCG
Tagline/ Slogan	Safed tika, taki sardi ki nazaar na lage
USP	Value-added cream, offering medicinal and cosmetic properties, with antiseptic and moisturising benefits.
Himani Boro Plus Antiseptic Cream STP
Segmentation	Herbal skin cream
Target Market	All age groups for skin care
Positioning	As an antiseptic cream and a protector from minor skin diseases and harsh weather conditions.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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