Pizza Hut SWOT Analysis, Competitors & USP
SWOT analysis of Pizza Hut analyses the brand by its strengths, weaknesses, opportunities & threats. In Pizza Hut SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pizza Hut to benchmark its business & performance as compared to the competitors. Pizza Hut is one of the leading brands in the food & beverages sector.
The article below lists the Pizza Hut SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Pizza Hut SWOT Analysis:
In this article:
SWOT Analysis of Pizza Hut
For Pizza Hut, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Pizza Hut Strengths
The strengths of Pizza Hut looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Pizza Hut :
1. Pizza Hut is a huge popular brand name and high brand loyalty
2. Innovative range of pizzas under one roof provided by Pizza Hut
3. Hygenic food preparation and quick service
4. Sound financial situation and international turnover of the brand
5. Pizza Hut has good advertising and marketing through TVCs, print, online ads and OOH media
6. Over 15,000 franchises around the world which also provide excellent home delivery
7. More than 150,000+ people are employed with Pizza Hut
8. Apart from pizzas, it also offers pastas, wings etc.
9. Pizza Hut has involved in sponsorship of events, sports teams, movies etc
Pizza Hut Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pizza Hut SWOT Analysis:
1. Franchise management and service quality is a massive challenge
2. Many options for customers means high brand switching and limited market share for Pizza Hut
Pizza Hut Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pizza Hut SWOT Analysis:
1. New Pizzas & food preparations with different flavors can help Pizza Hut grow
2. Venture more into home delivery
3. Pizza Hut can venture into newer markets
Pizza Hut Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pizza Hut are as mentioned:
1. Threat from competition can decline the market share for Pizza Hut
2. Health conscious people avoiding pizzas
3. The rising prices of special ingredients like cheese, used in pizzas
4. Constant vigilance of food regulatory bodies can affect operations of Pizza Hut
Pizza Hut Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Pizza Hut:
1.KFC
2.McDonalds
3.Dominos
4.Subway
Hence this concludes the Pizza Hut SWOT analysis.
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About Pizza Hut
| Pizza Hut Overview | |
|---|---|
| Parent Company |
Yum Brands |
| Category |
Fast food eating joints |
| Sector | |
| Tagline/ Slogan |
Your Favorites Your Pizza Hut |
| USP |
Pizza Hut gives good service, ambience and tasty fresh pizzas at outlets |
| Pizza Hut STP | |
| Segmentation |
People willing to have a hygienic and delicious non conventional meal at a restaurant |
| Target Market |
Children and youth from middle and upper class |
| Positioning |
Pizza Hut offers the most delicious pizzas for the entire family |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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