Prudential Financial SWOT Analysis, Competitors & USP

SWOT analysis of Prudential Financial analyses the brand by its strengths, weaknesses, opportunities & threats. In Prudential Financial SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Prudential Financial to benchmark its business & performance as compared to the competitors. Prudential Financial is one of the leading brands in the banking & financial services sector.

The article below lists the Prudential Financial SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Prudential Financial SWOT Analysis:

SWOT Analysis of Prudential Financial

For Prudential Financial, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Prudential Financial Strengths

The strengths of Prudential Financial looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Prudential Financial :

1.Strong brand name and good financial position
2.Leading financial service-provider
3.Good network and diverse products and services
4. Strong financial rating
5.Has over 40,000 employees

Prudential Financial Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Prudential Financial SWOT Analysis:

1.Legal issues
2.High number of people switching jobs
3.Was involved in one of the largest investor frauds in USA

Prudential Financial Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Prudential Financial SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acqusitions and JVs
4.New emerging markets

Prudential Financial Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Prudential Financial are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Increase in insurance frauds
3.Volatile nature of financial market
4.Fierce competition

Prudential Financial Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Prudential Financial:

1. JP Morgan & Chase
2. ING Group
3. Wells Fargo

Hence this concludes the Prudential Financial SWOT analysis.

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About Prudential Financial

Prudential Financial Overview
Parent Company	Prudential Insurance Company of America
Category	Financial Services
Sector	Banking & Financial Services
Tagline/ Slogan	Get a Piece of the Rock; Strength of Gibraltar; Growing and Protecting Your Wealth
USP	Life Insurance, Annuities, Mutual Funds, Long Term Care, Real Estate and Retirement Services are offered from Prudential Financial
Prudential Financial STP
Segmentation	Enterprise and Individuals who are seeking financial help and advice
Target Market	Large enteprises and rich individual investors
Positioning	An organisation that helps in safely growing its customers wealth

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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