HDFC SWOT Analysis, Competitors & USP

SWOT analysis of HDFC analyses the brand by its strengths, weaknesses, opportunities & threats. In HDFC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HDFC to benchmark its business & performance as compared to the competitors. HDFC is one of the leading brands in the banking & financial services sector.

The article below lists the HDFC SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the HDFC SWOT Analysis:

SWOT Analysis of HDFC

For HDFC, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

HDFC Strengths

The strengths of HDFC looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of HDFC :

1. HDFC is one of the leading new age private sector bank
2. HDFC Bank has over 4500+ branches and over 12000 ATMs, in more than 800 cities in India
3. Existing CBS across its branches
4. Huge employee base i.e more than 80,000+ employees

5. HDFC has a large collaborations with corporate for employee salary accounts

6. Acquisitions have boosted the operations of the bank

7. HDFC bank has been responsible for several CSR activities and has also been recognized with several banking awards

8. It offers several services like online banking, app, mobile banking, NRI services etc

HDFC Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the HDFC SWOT Analysis:

1.Rural penetration is low for HDFC as compared to nationalised banks
2.Competition from public sector and private sector banks means limited market share growth

HDFC Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in HDFC SWOT Analysis:

1.Mobile banking, internet banking etc can be a huge boon for HDFC's business
2.Venturing more into rural areas can be done by HDFC
3.Providing more complex products to the ever increasing demands of the industry

HDFC Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of HDFC are as mentioned:

1.Competitors increasing their business can adversely effect HDFC's business
2.New banking licenses and regulations can impact operations
3.Foreign banks that offer complex products

HDFC Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of HDFC:

1.State Bank Of India (SBI)
2.ICICI Bank
3.Bank of Baroda
4.Punjab National bank

5.Kotak Mahindra

6.IDBI Bank

7.Axis Bank

Hence this concludes the HDFC SWOT analysis.

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About HDFC

HDFC Overview
Parent Company	HDFC
Category	Banking, Financial Services
Sector	Banking & Financial Services
Tagline/ Slogan	We understand your world
USP	HDFC is one of the big four banks in India
HDFC STP
Segmentation	For people who wish to invest their money in banks
Target Market	Corporates, HINs, Middle income group etc
Positioning	HDFC is a bank that puts the customer first

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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