Allahabad Bank SWOT Analysis, Competitors & USP

SWOT analysis of Allahabad Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Allahabad Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Allahabad Bank to benchmark its business & performance as compared to the competitors. Allahabad Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Allahabad Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Allahabad Bank SWOT Analysis:

SWOT Analysis of Allahabad Bank

For Allahabad Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Allahabad Bank Strengths

The strengths of Allahabad Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Allahabad Bank :

1. Oldest Nationalised bank with over 2400 branches
2. National and International presence
3. Financial products for all categories of customers from rural to urban
4. Innovative schemes like Retail banking boutique and Saral loans etc

Allahabad Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Allahabad Bank SWOT Analysis:

1.  Inadequate advertising as compared to leading banks
2.  Compliance with government schemes
3. Limited number of ATM’s and low customer relationship

Allahabad Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Allahabad Bank SWOT Analysis:

1.  Initiative for self-employment amongst youth
2.  Internet Banking and other services

Allahabad Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Allahabad Bank are as mentioned:

1.  Economic crisis
2.  Stringent measures by RBI
3. Competition from other banks

Allahabad Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Allahabad Bank:

1. State Bank of India (SBI)
2. ICICI Bank
3. IDBI Bank

Hence this concludes the Allahabad Bank SWOT analysis.

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About Allahabad Bank

Allahabad Bank Overview
Parent Company	Government of India
Category	Bank
Sector	Banking & Financial Services
Tagline/ Slogan	A Tradition of trust
USP	Oldest National Bank
Allahabad Bank STP
Segmentation	Individual and Industry Banking
Target Market	All age and earning groups
Positioning	Complete Banking and finance solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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