Clinic Plus SWOT Analysis, Competitors & USP

SWOT analysis of Clinic Plus analyses the brand by its strengths, weaknesses, opportunities & threats. In Clinic Plus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Clinic Plus to benchmark its business & performance as compared to the competitors. Clinic Plus is one of the leading brands in the FMCG sector.

The article below lists the Clinic Plus SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Clinic Plus SWOT Analysis:

SWOT Analysis of Clinic Plus

For Clinic Plus, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Clinic Plus Strengths

The strengths of Clinic Plus looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Clinic Plus :

1. The largest selling Shampoo brand in India launched in 1971

2. The most widely distributed Shampoo brand in India
3. Good advertising and brand presence along with celebrity tie-ups

Clinic Plus Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Clinic Plus SWOT Analysis:

1. Some Consumers are reluctant to use shampoos with chemicals

Clinic Plus Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Clinic Plus SWOT Analysis:

1. Aggressive Advertisement in Rural Markets
2.Rural penetration through sale of sachets
3. High untapped market in the rural segment

Clinic Plus Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Clinic Plus are as mentioned:

1. Brand loyalty in shampoo is very low
2. Frequency of shampoo usage is low
3. Presence of international players and brands

Clinic Plus Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Clinic Plus:

1.Rejoice Shampoo (P&G)
2. Chic Shampoo (Cavin Care)
3.Clinic All Clear

4. Sunsilk

Hence this concludes the Clinic Plus SWOT analysis.

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About Clinic Plus

Clinic Plus Overview
Parent Company	HUL
Category	Personal Care brands- Hair Care
Sector	FMCG
Tagline/ Slogan	Strong and Long
USP	Clinic Plus has 'do-good' ingredients which provide constant care like a mother does in every wash.
Clinic Plus STP
Segmentation	Hair Shampoo  - Health , Herbal & Anti Dandruff
Target Market	Family – Health Shampoo
Positioning	Shampoo offering the five most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains anti-dandruff ingredient

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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