ATS Euromaster SWOT Analysis, Competitors & USP

SWOT analysis of ATS Euromaster analyses the brand by its strengths, weaknesses, opportunities & threats. In ATS Euromaster SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ATS Euromaster to benchmark its business & performance as compared to the competitors. ATS Euromaster is one of the leading brands in the automobiles sector.

The article below lists the ATS Euromaster SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the ATS Euromaster SWOT Analysis:

SWOT Analysis of ATS Euromaster

For ATS Euromaster, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

ATS Euromaster Strengths

The strengths of ATS Euromaster looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ATS Euromaster :

1. Strong customer base:  Approx annual sales of 10 million car and van tyres and more than 2 million truck tyres

2. Clients include private and public sector fleets in the country along with small business owners

3. Market leader in service: Top  service provider for Truck, Car and Van fleets across Europe

4. Wide range of quality products:  car tyres, van, 4x4 tyres etc.

5. Sells leading branded tyres like Michelin, Pirelli, Goodyear, Dunlop, Avon, Kleber and BFGoodrich

6. Offers a comprehensive range of fast-fit products and services including MOT testing, wheel alignment etc.

7. Tyre management solutions tailored as per clients’ needs

8. Customer orientation: More than 2800 mobile service vehicles to ensure mobility

ATS Euromaster Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ATS Euromaster SWOT Analysis:

1. High dependence on one product- a dip in demand can hamper the entire business
2. Low presence in two/three wheeler segment

ATS Euromaster Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ATS Euromaster SWOT Analysis:

1. Potential of expansion in emerging markets

2. Increasing demand for automobiles globally due to rising living standards and developing economies
3. Improved worldwide infrastructure like roads and other similar networks

ATS Euromaster Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ATS Euromaster are as mentioned:

1. Stiff competition from other international brands like Beaurepaires
2. Entry barrier is low because of cheap technology
3. Increasing awareness towards using public transport and carpooling; increased investment in public conveyance in developed and developing economies

ATS Euromaster Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of ATS Euromaster:

1. Beaurepaires

2. Global Tyres

Hence this concludes the ATS Euromaster SWOT analysis.

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About ATS Euromaster

ATS Euromaster Overview
Parent Company	Michelin
Category	Automobile (Tyre)
Sector	Automobiles
Tagline/ Slogan	-
USP	Expert in reducing cost
ATS Euromaster STP
Segmentation	Tyre retail and car servicing industry
Target Market	Automobile industry
Positioning	Experts of tyres

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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