A&P Supermarkets SWOT Analysis, Competitors & USP

SWOT analysis of A&P Supermarkets analyses the brand by its strengths, weaknesses, opportunities & threats. In A&P Supermarkets SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like A&P Supermarkets to benchmark its business & performance as compared to the competitors. A&P Supermarkets is one of the leading brands in the lifestyle and retail sector.

The article below lists the A&P Supermarkets SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the A&P Supermarkets SWOT Analysis:

SWOT Analysis of A&P Supermarkets

For A&P Supermarkets, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

A&P Supermarkets Strengths

The strengths of A&P Supermarkets looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of A&P Supermarkets :

1. Fresh high quality food for the family dinner table
2. Supermarket News ranked A&P in the 2012 "Top 75 Food Retailers and Wholesalers"
3. In addition to traditional grocery departments A&P stores include a bakery, full-service delicatessen, full-service meat, and a pharmacy
4.  Up to 20,000 store brand products are available

5.  Famous for its quality liquor

A&P Supermarkets Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the A&P Supermarkets SWOT Analysis:

1. The promotional deals which did not connect with the shoppers
2. Many advertising campaigns which resulted in confusing customers
3. Products are little bit overpriced as compared to other supermarkets

A&P Supermarkets Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in A&P Supermarkets SWOT Analysis:

1. Changing pricing strategy which may attract price sensitive customers
2. New promotional deals which connects with the consumers
3. Innovation in Supply Chain Technology

A&P Supermarkets Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of A&P Supermarkets are as mentioned:

1. Low priced competitors like Walmart; forced many chains to downsize
2. Weak economy affects the sales tremendously
3. Intense competitions from the existing competitors

4. Because of recession customers migrated to Walmart in great numbers

A&P Supermarkets Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of A&P Supermarkets:

1. Walmart
2. Gristedes
3. Target

Hence this concludes the A&P Supermarkets SWOT analysis.

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About A&P Supermarkets

A&P Supermarkets Overview
Parent Company	Tengelmann Group
Category	Retail
Sector	Lifestyle and Retail
Tagline/ Slogan	Fresh from your store to your door!;  Fresh thinking since 1859, The Freshest Products
USP	Fresh, high-quality food
A&P Supermarkets STP
Segmentation	Sells across all demographic segments
Target Group	The middle and higher-income markets
Positioning	One stop shopping centre

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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