Federal Bank SWOT Analysis, Competitors & USP

SWOT analysis of Federal Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Federal Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Federal Bank to benchmark its business & performance as compared to the competitors. Federal Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Federal Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Federal Bank SWOT Analysis:

SWOT Analysis of Federal Bank

For Federal Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Federal Bank Strengths

The strengths of Federal Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Federal Bank :

1. 743 branches spread across 24 states in India and 803 ATMs around India
2. Innovative but simple products and service offerings
3. Expansion across country
4. State of Art I.T support for customers and employees

Federal Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Federal Bank SWOT Analysis:

1. Less penetration in the urban market

2. Federal Bank, the principal sponsor of Kochi Tuskers Kerala, who were removed from IPL in 2011

Federal Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Federal Bank SWOT Analysis:

1. Small enterprise banking
2. Rural banking and improved urban services
3. Acquisition of smaller units in small regions

Federal Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Federal Bank are as mentioned:

1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Norms

Federal Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Federal Bank:

1.  Indian bank
2.  Union  Bank of India
3.  UCO bank

Hence this concludes the Federal Bank SWOT analysis.

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About Federal Bank

Federal Bank Overview
Parent Company	Government of India
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	Your perfect Banking Partner
USP	Customer centric services
Federal Bank STP
Segmentation	Individual and Industry banking
Target Market	Semi-Urban Sector
Positioning	Complete Banking  solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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