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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 9733
2 Growing Business through Customer Funnels 3819
3 Business Strategy in a Digital Age 7070
4 Live Video Marketing- Influencing Customers Real-time 6280
5 Marketing Insights for Software Startups 6467
6 Difference between Customer and Consumer 9189
7 Business Strategy of Uber in Europe & its Way Ahead 18157
8 Fogg Deodorants- Capturing the Market 29390
9 E-commerce - Threat to Traditional Retail? 8906
10 Experience Gifting - A Boom in Gifting Industry 10330
11 Pester Power: Influence of Children in Purchase decision 8297
12 Marketing Through Mascot – Building Brand Identity 9646
13 Reebok’s Rebranding – A Comprehensive Analysis 16656
14 Hindustan Motors Ambassador - The End of an Era 10810
15 Click And Brick Of Bharat Matrimony 8850
16 Marketing 3.0 – Values Driven Marketing 11118
17 DRIP -The Marketing Communication Model 35979
18 How Titan Watches is Still a Market Leader-Brand Identity! 8699
19 Social Media Marketing - A Double Edge Sword 9118
20 Repackaging And Repositioning - Gaining Competitive Advantage 12629
21 Senior Citizens as Target Group 8602
22 Cause Related Marketing: Giving More Than Just Spare Change? 8650
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 14151
24 Let’s Get Packing - Importance of Packaging 9331
25 Thums Up - A Thundering Success 10481
26 Rural Marketing: Challenges Opportunities and Beyond 18868
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20001
28 Creative Marketing Communication: Interactive Advertising Campaigns 8196
29 What is Shockvertising? 21756
30 Marketing Through Sports: The Evolution and Future 26618
31 Village Laundry Service, A Story Of The Start Up 8404
32 Being Flawsome - Ensuring Brand Loyalty 12630
33 Chanakya Niti And Marketing Strategies 17302
34 Royal Enfield Bullet - Felt The Thump! 8609
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 18595
36 Subliminal Marketing - What You See You May Not See! 12184
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 11217
38 Customer Is King – Make The King Happy 20872
39 Marketing Strategies & Innovations In The Services Sector 11746
40 Segmentation Targeting & Positioning-Defining Product Lines 23979
41 Role Of Technology In Marketing 18374
42 How To Create Snob Effect In Marketing? 11889
43 Health Insurance: A Push Or A Pull Product? 9298
44 A Strategic Perspective Of Kerala Tourism 23506
45 Opportunities In Online Marketing 8325
46 Challenges Of Digital Marketing 15721
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 8806
48 Then & Now - A Coke Story 11425
49 What's This App - Whatsapp Success Story! 22837
50 Flying High: What Keeps Indigo Going 8240
51 Brand Activation: Bringing Spirit Of Brands To Life 13443
52 Indian Rural Market: The Next Big Thing 21616
53 Oreo – Milky’s Favourite Cookie Turns 100 8533
54 The Happy Birds: Success Story of Angry Birds 8972
55 Tata Motors JLR - The Success Story 11840
56 An Analysis On Lux Beauty Soap 35018
57 Latest Trend In Marketing Environment: Viral Marketing 8072
58 Impact Of The ZooZoo Commercials For Value Added Services 13400
59 What Can We Learn From Strategy Games 12015
60 The Reverse of Marketing=De-Marketing 14256
61 Is There A Better Way To Sell To Rural Market 10292
62 Why & How Marketers Target Kids 11531
63 Disruptive Innovation: Strategist’s Dilemma 8698
64 Entry Strategies For Automobile Companies In African Markets 11059
65 Park Avenue I.Q: New Name In The World Of Deodorants 13972
66 Flipkart.com - The Success Saga 19008
67 Pester Power: The Influential Kids 9503
68 Destination Branding- How does it Work 10983
69 Maruti Suzuki Kizashi - New Car, Old Strategies 11722
70 Dirty Marketing- Fighting brands unethically 8531
71 Hero Honda Rebranding to Hero MotoCorp 10909
72 Standardize or Localize- A better way to lead markets 9855
73 Critical Success Factors for Devising Strategies for Airline Players 16168
74 Mom and Pop Stores Score Over Giant Supermarkets 8550
75 Regional Aspiration Marketing- A Step Further 8468
76 Value and benefit- The customer perspective 11971
77 Merchandising- The Brand Building Strategy 7830
78 The ill-effects of Globalization 8160
79 Brand Ferrari - The Dream Machine 10364
80 Retail Industry : Boon or Bane ? 10621
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18061
82 Premium Brands- Prestige, Value and Quality 15916
83 JustDial: The Information and Business Listings Directory 20375
84 Corporate branding vs Product branding 11254
85 Sales vs Marketing - Do They complement or compete ? 25706
86 Is Advertising an art of Lying ? 13154
87 Glocalization-The McD and KFC Way ? 9396
88 Breakthrough Products: Entering a New World 20842
89 4 P's of Management 48248
90 Walt Disney: A Magical Brand 12738
91 Evaluating Advertisement Campaigns: Analyzing Customers 8129
92 Brand Manchester United : A Theatre of Dreams 7940
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10086
94 10 Reasons Why Airline Industry is Unique ? 45253
95 Role of Brand Ambassadors in Recession 7994
96 Reverse Pricing - Getting it Right ! 8586
97 Copyright & Trademark violations: Rural Marketing Success ? 12310
98 Premium Niche Marketing: Small World and Big Business 12075
99 Surrogate Advertising: Softly promoting hard products 8022
100 TATA Nano : Khushiyon Ki Chaabi 11166
 
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