VISA SWOT Analysis, Competitors & USP
SWOT analysis of VISA analyses the brand by its strengths, weaknesses, opportunities & threats. In VISA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like VISA to benchmark its business & performance as compared to the competitors. VISA is one of the leading brands in the banking & financial services sector.
The article below lists the VISA SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the VISA SWOT Analysis:
In this article:
SWOT Analysis of VISA
For VISA, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
VISA Strengths
The strengths of VISA looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of VISA :
1. Largest market share in the world
2. Strong supply chain and branding through advertising
3. Has over 7000 employees and over 8500 branches globally
4. Visa’s global network (known as VisaNet) processed 62 billion transactions
5. VISA has been sponsoring a lot of major global sporting events
6. Visa launched "Currency of Progress," an effort to better educate the world about how digital currency advances economic empowerment and business efficiency worldwide
VISA Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the VISA SWOT Analysis:
1. High exposure to risk and fraud
2. Litigation risks
VISA Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in VISA SWOT Analysis:
1. Cashless economies in developing and emerging economies
2. Digital currency
VISA Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of VISA are as mentioned:
1. Stringent economic policies world over
2. Highly competitive environment
Hence this concludes the VISA SWOT analysis.
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About VISA
| VISA Overview | |
|---|---|
| Parent Company |
VISA Inc |
| Category |
Credit Card Company, Consumer Finance |
| Sector | |
| Tagline/ Slogan |
Go with Visa; More people go with Visa |
| USP |
Strong global presence |
| VISA STP | |
| Segmentation |
Credit card users looking for payment solutions |
| Target Market |
Retail consumers from the urban areas |
| Positioning |
Credit and financial solutions |
1. Mastercard
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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