ANZ Bank SWOT Analysis, Competitors & USP

SWOT analysis of ANZ Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In ANZ Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ANZ Bank to benchmark its business & performance as compared to the competitors. ANZ Bank is one of the leading brands in the banking & financial services sector.

The article below lists the ANZ Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the ANZ Bank SWOT Analysis:

SWOT Analysis of ANZ Bank

For ANZ Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

ANZ Bank Strengths

The strengths of ANZ Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ANZ Bank :

1.One of the Largest banks in New Zealand
2. Diversified product portfolio reduces the business and operating risks of ANZ
3. Has a considerable market share in Australia, New Zealand and Pacific countries
4. Strong financial position providing resilience to adverse market developments
5. Offers financial services, including banking services, asset finance, investments and payment solutions
6. Has over 9000 employees in the organisation

ANZ Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ANZ Bank SWOT Analysis:

1. Global exposure is limited as compared to a few other major banks
2. Strong competition from existing players makes it difficult to increase market share

ANZ Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ANZ Bank SWOT Analysis:

1. First Australian Bank to receive license to conduct retail business in the Yuan in China, an opportunity to tap Chinese market
2.High opportunity to grow in Thailand market, once ANZ receives the license
3.High opportunity to expand in Asian markets like China and India

ANZ Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ANZ Bank are as mentioned:

1. Deteriorating economic conditions in Australia and New Zealand
2.Changes and fluctuations in Australian banking system
3.Increase in competition from global banks in Australia and Pacific regions

ANZ Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of ANZ Bank:

1.Commonwealth Bank
2.Westpac
3.National Australia Bank

Hence this concludes the ANZ Bank SWOT analysis.

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About ANZ Bank

ANZ Bank Overview
Parent Company	Australia and New Zealand Banking Group Limited (ANZ)
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	We live in your world
USP	Bank committed to building lasting partnerships with customers, shareholders and communities in 32 countries across the world
ANZ Bank STP
Segmentation	Institutional and individual clients
Target Market	Small,medium,large enterprises and  all sorts of individual clients
Positioning	Providing a range of banking and financial products and services to around 8 million customers worldwide

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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