Morisons Baby Dreams SWOT Analysis, Competitors & USP

SWOT analysis of Morisons Baby Dreams analyses the brand by its strengths, weaknesses, opportunities & threats. In Morisons Baby Dreams SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Morisons Baby Dreams to benchmark its business & performance as compared to the competitors. Morisons Baby Dreams is one of the leading brands in the FMCG sector.

The article below lists the Morisons Baby Dreams SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Morisons Baby Dreams SWOT Analysis:

SWOT Analysis of Morisons Baby Dreams

For Morisons Baby Dreams, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Morisons Baby Dreams Strengths

The strengths of Morisons Baby Dreams looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Morisons Baby Dreams :

1.A Large variety of products catering to all baby needs
2.Quality product and good pricing
3.Developed mascots (Luv and Khushi) to spread to message
4.Company's reputation and excellent distribution
5. Product range includes feeders and accessories

Morisons Baby Dreams Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Morisons Baby Dreams SWOT Analysis:

1. Limited branding and advertising as compared to a few other brands in the same segment
2. Global penetration is Limited

Morisons Baby Dreams Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Morisons Baby Dreams SWOT Analysis:

1.Untapped geographical regions
2.Increasing average income to afford these products

Morisons Baby Dreams Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Morisons Baby Dreams are as mentioned:

1. Better distribution network of existing competitors.
2. government policy to advertise some category  products

Morisons Baby Dreams Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Morisons Baby Dreams:

1.Johnson & Johnson
2. Gerber
3. Cuddle Bug Baby Products

Hence this concludes the Morisons Baby Dreams SWOT analysis.

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About Morisons Baby Dreams

Morisons Baby Dreams Overview
Parent Company	JL Morison
Category	Personal Care Brands
Sector	FMCG
Tagline/ Slogan	Growing up with Luv and Khushi; Choice of smart mums
USP	Quality products for all baby needs
Morisons Baby Dreams STP
Segmentation	Child products
Target Market	Parents of infants from upper- middle class urban areas
Positioning	Caring for your baby from the moment your baby is born

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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