Harpic SWOT Analysis, Competitors & USP

SWOT analysis of Harpic analyses the brand by its strengths, weaknesses, opportunities & threats. In Harpic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Harpic to benchmark its business & performance as compared to the competitors. Harpic is one of the leading brands in the FMCG sector.

The article below lists the Harpic SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Harpic SWOT Analysis:

SWOT Analysis of Harpic

For Harpic, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Harpic Strengths

The strengths of Harpic looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Harpic :

1. Strong backing of the company

2. Market leader in toilet care category
3. Good brand promotion by advertising and other media
4. Good distribution channel that ensures brand presence

5. One of the most popular brand in the cleansing market

Harpic Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Harpic SWOT Analysis:

1. Tough competition means limited market share growth

2. Fake products with similar names affects brand presence

Harpic Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Harpic SWOT Analysis:

1.Still major market not tapped
2.Should extend in rural market
3.Bring variety in products

Harpic Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Harpic are as mentioned:

1.Local players offering at low price
2.Substitues such as detergents available for cleaning
3.Increase in low cost private labels

Harpic Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Harpic:

1.Sanifresh
2.Lizol (Lysol)
3.Prestine

4.Domex

Hence this concludes the Harpic SWOT analysis.

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About Harpic

Harpic Overview
Parent Company	Reckitt Benckiser
Category	Home Care brands
Sector	FMCG
Tagline/ Slogan	Cleans round the bend
USP	Number one toilet cleaner since more than 80yrs.
Harpic STP
Segmentation	Homecare- Toilet cleaner segment
Target Market	Urban households, restaurants, hotels, corporates etc
Positioning	Powerful cleaning; Expert in lavoratory care

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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