SWOT analysis of Raymond Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In Raymond Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Raymond Limited to benchmark its business & performance as compared to the competitors. Raymond Limited is one of the leading brands in the lifestyle and retail sector.
The article below lists the Raymond Limited SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Raymond Limited SWOT Analysis:
In this article:
For Raymond Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Raymond Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Raymond Limited :
1. Strong research and development for product and innovations
2. Loyalty of customers and high product quality
3. Loyalty of employees due to decentralization
4.Owns 550 stores in more 200 cities across India and overseas
5. People trust on products and high brand loyalty
6. Being a multinational company it has the ability to attract more customers than local companies
7. Good advertising and popular branding through TVCs and print ad campaigns
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Raymond Limited SWOT Analysis:
1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Raymond Limited SWOT Analysis:
1.Consistent growth over years
2.Large and growing market
3. Global expansion would give more opportunities for brand to grow
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Raymond Limited are as mentioned:
1. All major players in the industry are competing with each other not only on low price but also better quality
2. Regional trade alliances
3. Increased social and ecological awareness will put pressure on company to follow international labor laws and environmental laws.
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Raymond Limited:
1.Arvind mills
2.Louis Philippe
3.Zodiac Clothing
Hence this concludes the Raymond Limited SWOT analysis.
Continue reading more about the brand/company.
Raymond Limited Overview | |
---|---|
Parent Company |
Raymond limited |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
Feels like heaven; Made to measure; Complete man |
USP |
High quality and innovation |
Raymond Limited STP | |
Segmentation |
Premium business and fashion clothing |
Target Market |
Urban upper-middle and higher class males |
Positioning |
An aspirational brand for achievement |
Raymond Limited Product Portfolio | |
Brands |
1. Color Plus The above mentioned brands are the prominent products under the Raymond Limited product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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