United Colors of Benetton UCB SWOT Analysis, Competitors & USP

SWOT analysis of United Colors of Benetton UCB analyses the brand by its strengths, weaknesses, opportunities & threats. In United Colors of Benetton UCB SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like United Colors of Benetton UCB to benchmark its business & performance as compared to the competitors. United Colors of Benetton UCB is one of the leading brands in the lifestyle and retail sector.

The article below lists the United Colors of Benetton UCB SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the United Colors of Benetton UCB SWOT Analysis:

SWOT Analysis of United Colors of Benetton UCB

For United Colors of Benetton UCB, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

United Colors of Benetton UCB Strengths

The strengths of United Colors of Benetton UCB looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of United Colors of Benetton UCB :

1. They are a worldwide known brand
2. UCB have sponsored many well know events like Formula 1 as well as Volleyball events
3. They are known for their good quality fabric and designs
4. They work in tangent with many other brands with their company

5. Their clothes have international style that combines energy, colour and practicality

6. Branding and marketing campaigns have always generated to a lot of visibility

United Colors of Benetton UCB Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the United Colors of Benetton UCB SWOT Analysis:

1. Stiff competition means market share growth is limited

2. Some controversial ad campaigns caused problems

United Colors of Benetton UCB Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in United Colors of Benetton UCB SWOT Analysis:

1.Online Retail is gaining alot of importance
2.Young designers and well developed collections
3.Explore the unexplored markets

United Colors of Benetton UCB Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of United Colors of Benetton UCB are as mentioned:

1.Consumer switching is on a high
2.There are a huge amount of high end fashion stores which are their competitors
3.Price wars with other brands in similar segments

United Colors of Benetton UCB Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of United Colors of Benetton UCB:

1.Zara
2.Uniqlo
3.Gap

Hence this concludes the United Colors of Benetton UCB SWOT analysis.

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About United Colors of Benetton UCB

United Colors of Benetton UCB Overview
Parent Company	Benetton Group
Category	Apparel and Accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	United Colors of Benetton; All the colors of the world
USP	Perfect combination of fashionable sweater clothing which is extremely trendy
United Colors of Benetton UCB STP
Segmentation	Clothing which is a combination of adventure as well as innocence
Target Market	People with Medium to high purchasing power and a chic attitude
Positioning	Stylish clothes with an adventurous and innovative touch

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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