Maybank SWOT Analysis, Competitors & USP

SWOT analysis of Maybank analyses the brand by its strengths, weaknesses, opportunities & threats. In Maybank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maybank to benchmark its business & performance as compared to the competitors. Maybank is one of the leading brands in the banking & financial services sector.

The article below lists the Maybank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Maybank SWOT Analysis:

SWOT Analysis of Maybank

For Maybank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Maybank Strengths

The strengths of Maybank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Maybank :

1. Largest bank in Malaysia in terms of number of branches
2. Has a customer base of more than 21 million
3. Has presence in 17 countries across the globe
4. Dividend yield is high when compared to industry and sector averages

5.Return on Assets (ROA) and Return on Equity (ROE) are substantially higher than the industry and sector averages

Maybank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Maybank SWOT Analysis:

1. Much of the banking operations are focused in and around Malaysia and Singapore, hence limited global penetration
2.Much of the revenue comes from retail banking and Islamic banking, less revenue comes from other offerings

Maybank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Maybank SWOT Analysis:

1. High opportunity to expand into countries like Laos, once the bank gets the license to operate
2.High opportunity to grow in investment banking in Hong Kong
3.Growth in internet banking will increase the customer base

Maybank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Maybank are as mentioned:

1. Changes in economic policies in South East Asian countries will affect the bank significantly
2.Current macroeconomic scenario across the globe affecting the bank

Maybank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Maybank:

1.Public Bank
2.CIMB Bank
3.Hong Leong Bank

Hence this concludes the Maybank SWOT analysis.

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About Maybank

Maybank Overview
Parent Company	Malayan Banking Berhad
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	Humanising  Financial Services Across Asia
USP	Maximizing value for shareholders by staying diversified across geography and business offerings
Maybank STP
Segmentation	Institutional and individual clients
Target Market	SME’s, private individuals ,investors, entrepreneurs, non - profit   organizations  and public institutions in need of financing and banking solutions
Positioning	Malaysia’s largest financial services group offering varied banking services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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