HSBC SWOT Analysis, Competitors & USP

SWOT analysis of HSBC analyses the brand by its strengths, weaknesses, opportunities & threats. In HSBC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HSBC to benchmark its business & performance as compared to the competitors. HSBC is one of the leading brands in the banking & financial services sector.

The article below lists the HSBC SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the HSBC SWOT Analysis:

SWOT Analysis of HSBC

For HSBC, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

HSBC Strengths

The strengths of HSBC looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of HSBC :

1.Strong brand name and good financial position
2.Present in various business groups like commercial banking, investment banking, financial services and private banking

3.Diverse customer base decreases risk
4.Employs over 275,000 people globally
5.Has over 7500 offices in around 87 countries

HSBC Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the HSBC SWOT Analysis:

1.US a declining market
2.Weak retail banking as compared to competition

HSBC Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in HSBC SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Lower interest rates will boost market share

HSBC Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of HSBC are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Stiff competition from global leaders

HSBC Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of HSBC:

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
5. Bank of America
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland

Hence this concludes the HSBC SWOT analysis.

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About HSBC

HSBC Overview
Parent Company	The Hongkong and Shanghai Banking Corporation; HSBC Holdings
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	The world’s local bank
USP	All banking needs from accounts to convenient credit cards to a home loan or business account across the world
HSBC STP
Segmentation	Enterprise and Individuals who are seeking financial help and advice
Target Market	Large enteprises and rich individual investors
Positioning	A global insitution which adjusts and adapts to domestic environment

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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