Big Bazaar SWOT Analysis, Competitors & USP

SWOT analysis of Big Bazaar analyses the brand by its strengths, weaknesses, opportunities & threats. In Big Bazaar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Big Bazaar to benchmark its business & performance as compared to the competitors. Big Bazaar is one of the leading brands in the lifestyle and retail sector.

The article below lists the Big Bazaar SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Big Bazaar SWOT Analysis:

SWOT Analysis of Big Bazaar

For Big Bazaar, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Big Bazaar Strengths

The strengths of Big Bazaar looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Big Bazaar :

1. Affordability for middle class is provided by Big Bazaar in India
2. Big Bazaar offers quality,choice and convenience
3. Wide range of products and service offerings
4. Strong presence in local market

5. Attractive promotional offers  given by Big Bazaar to attract customer through discounts, sales, exhange offers etc

6. Large no. SKU provided to consumers

7. Good branding and advertising by also roping in celebrity brand ambassadors also boosted Big Bazaar's presence

Big Bazaar Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Big Bazaar SWOT Analysis:

1. Big Bazaar is not known globally and restricted to the Indian market only
2. No different game plan according to divergent people, their lifestyles, their tastes and budgets in India

Big Bazaar Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Big Bazaar SWOT Analysis:

1. Big Bazaar can plan to expand globally by tie-ups
2. Entering into high premium segment
3. Opportunity to expand into financial services catering to huge segment

4. Increased rural penetration can also benefit Big Bazaar

Big Bazaar Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Big Bazaar are as mentioned:

1. Competitors with a global presence
2. Online markets can severaly affect the market share of Big Bazaar
3. Low priced brand perceived to be of low quality in Indian consumer minds

Big Bazaar Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Big Bazaar:

1. Reliance retail
2. Lifestyle Retail
3. More Store

4. Shoppers Stop

Hence this concludes the Big Bazaar SWOT analysis.

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About Big Bazaar

Big Bazaar Overview
Parent Company	Future Group
Category	Retail
Sector	Lifestyle and Retail
Tagline/ Slogan	Is se sasta aur accha kahi nahi!
USP	Big Bazaar povides affordable lifestyle to Indian consumers
Big Bazaar STP
Segmentation	Price sensitive group
Target Market	Upper middle class and lower middle class
Positioning	Big Bazaar is every family's favourite retail store

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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