Deutsche Bank SWOT Analysis, Competitors & USP

SWOT analysis of Deutsche Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Deutsche Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Deutsche Bank to benchmark its business & performance as compared to the competitors. Deutsche Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Deutsche Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Deutsche Bank SWOT Analysis:

SWOT Analysis of Deutsche Bank

For Deutsche Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Deutsche Bank Strengths

The strengths of Deutsche Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Deutsche Bank :

1.Strong brand name and good financial position
2.Geographic presence across the world in many countries
3.R&D is a strength in wealth management
4.Diverse and wide product portfolio
5.Has over 102,000 employees
6.With a market share of 21 percent, Deutsche Bank is the largest foreign exchange dealer in the world

Deutsche Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Deutsche Bank SWOT Analysis:

1.Intense competition from other leading banks
2.NPA’s and fluctuating profits
3.Retail banking is a weakness compared to other banks
4.Employee non-payment issues

Deutsche Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Deutsche Bank SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Joint ventures and mergers

Deutsche Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Deutsche Bank are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Varying interest rates may affect financial position

Deutsche Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Deutsche Bank:

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Bank of America
5. HSBC
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland

Hence this concludes the Deutsche Bank SWOT analysis.

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About Deutsche Bank

Deutsche Bank Overview
Parent Company	Deutsche Bank AG
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	A Passion to Perform
USP	Deutsche Bank provides high quality banking products and services like private banking, insurance, investment, wealth management, prepaid cards & loans
Deutsche Bank STP
Segmentation	Enterprise and Individuals who are seeking financial help and advice
Target Market	Large enteprises and rich individual investors
Positioning	A bank which works with all enthusiasm for giving the best to its customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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