Bajaj Almond Hair Oil SWOT Analysis, Competitors & USP

SWOT analysis of Bajaj Almond Hair Oil analyses the brand by its strengths, weaknesses, opportunities & threats. In Bajaj Almond Hair Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bajaj Almond Hair Oil to benchmark its business & performance as compared to the competitors. Bajaj Almond Hair Oil is one of the leading brands in the FMCG sector.

The article below lists the Bajaj Almond Hair Oil SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bajaj Almond Hair Oil SWOT Analysis:

SWOT Analysis of Bajaj Almond Hair Oil

For Bajaj Almond Hair Oil, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bajaj Almond Hair Oil Strengths

The strengths of Bajaj Almond Hair Oil looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bajaj Almond Hair Oil :

1. Well known brand in India

2. A good distribution network
3. Non-stickiness adds to the product value

4. Packaging ensures its almond oil proposition is well visible

5. Good brand visibility owing to TVCs and print ads

Bajaj Almond Hair Oil Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bajaj Almond Hair Oil SWOT Analysis:

1. Has an image of being used by elderly ladies, i.e. not too common amongst urban youth

2. Priced at a premium to other hair oils due to which it loses out on the lower middle class market share

Bajaj Almond Hair Oil Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bajaj Almond Hair Oil SWOT Analysis:

1. To use non-traditional promotional strategies in order to penetrate the market
2. Introduce sachets and other price points which shall help introduce it to the price conscious lower middle class female (market entry)

3. Try to introduce a packaging which not only speaks of its almond oil proposition but also doesn’t break that easily

Bajaj Almond Hair Oil Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bajaj Almond Hair Oil are as mentioned:

1. The Indian consumer is moving towards shampoos
2. Foreign players coming up with better hair care products

Bajaj Almond Hair Oil Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Bajaj Almond Hair Oil:

1. Dabur Vatika
2. Dabur India
3. Parachute

4. Schwarzkopf

Hence this concludes the Bajaj Almond Hair Oil SWOT analysis.

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About Bajaj Almond Hair Oil

Bajaj Almond Hair Oil Overview
Parent Company	Bajaj Corp Ltd
Category	Hair care (Hair oil)
Sector	FMCG
Tagline/ Slogan	Nourished hair. Stylish you.
USP	Provides quality with style
Bajaj Almond Hair Oil STP
Segmentation	Hair oil segment
Target Market	Women who want their hair to shine and look good, maintaining quality at the same time
Positioning	A hair oil which nourishes your hair and maintains style at the same time

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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